The AI confidence curve
UAE report

Whether you love it or hate it, AI is the word on everybody’s lips. And it’s here to stay. So there’s no better time to build our confidence with AI.

Discover the AI confidence curve

AI is reshaping how UAE marketers think, act, and deliver results. But as the technology evolves, so does the gap between using AI and fully mastering it. In our new UAE report, we analyse attitudes towards AI from marketers and where the biggest opportunity lies for UAE teams to lead with purpose.

Alongside some surprising insights into how our industry is using AI today, what’s stopping us from using it more, and some potential pathways forward, our report also details the benefits of:

Tapping into tech that’s built for purpose

Plugging in campaign measurement

Using a bigger variety of platforms and data

Bringing human know-how together with AI

AI use and future planning by country

We’re no longer debating the theory; the UAE is currently one of the most AI-confident markets on the planet. 70% of marketers currently use AI on most projects, and 83% plan to use AI more in the next year. And when it comes to our knowledge of AI tech, 57% say we’re fully confident. Discover even more powerful data and insights in the report. Check out how the UAE stacks up to the wider industry too.

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