Toronto, ON, September 21 — Global programmatic media partner, MiQ, today announced a partnership with Numeris, a leading audience measurement solution provider. Under the partnership, MiQ will integrate Numeris’ cross-media measurement solution, powered by AudienceProject and Numeris' TV data, to help advertisers better understand and optimize campaign performance across channels and platforms. Combining data from TV, digital, social and streaming environments, the integration will expand MiQ’s omnichannel measurement capabilities to additional walled garden environments. These enhanced capabilities are already delivering results, with campaigns seeing significant gains in incremental reach, including one that achieved 83% unique reach.
Though consumers move fluidly between platforms, campaign reporting across these channels remains largely siloed, making it challenging to manage audience frequency, understand channel contribution and identify incremental opportunities. Numeris’ cross-media measurement solution is designed to effectively address two of marketers’ biggest challenges, fragmentation and audience oversaturation, by helping them:
- Understand total campaign reach, frequency and overlap across channels, reducing audience saturation
- Measure the incremental reach delivered by digital channels and connected TV alongside linear TV
- Identify opportunities to optimize the channel mix during and after a campaign
- Access independent, third-party measurement, enabling better informed spending decisions
“Advertisers are navigating an increasingly fragmented advertising ecosystem,” said Joe Peters, CEO of MiQ Canada. “Our partnership with Numeris brings together independent cross-channel measurement with MiQ’s agnostic approach to data, inventory and activation. Together, that gives advertisers an unbiased view of what’s driving incremental reach and where investment can drive the best results across platforms, publishers and channels.”
"Independent measurement plays a critical role in helping the industry speak the same language when evaluating media performance," said Peter Farfaras, VP, Business Development at Numeris. "By working with MiQ, we're making it easier for advertisers to access trusted cross-media insights and apply them within their existing planning, activation, and reporting workflows."
The integration also adds a stronger audience measurement layer to MiQ’s broader data and outcomes capabilities. Where applicable, advertisers can connect media exposure to real business outcomes such as sales, footfall, completed actions and more, helping advertisers better quantify the impact of their media investment.
About MiQ
MiQ is a global programmatic services and technology partner that works with advertisers and agencies to enhance their campaign performance. Founded in 2010 in London, UK, MiQ operates in more than 33 offices worldwide. The company combines data science, artificial intelligence, and proprietary technology to help clients make more informed decisions, optimize digital campaigns, and maximize return on investment. At the core of its offering is Sigma, MiQ’s award-winning AI-powered technology, which integrates hundreds of data sources and signals to deliver a comprehensive view of audience behavior and drive more effective marketing outcomes. www.wearemiq.com
About Numeris
Numeris is a leading audience data company curating data and insights that make sense of media behaviours in a cross-platform, cross-media world. Fully compliant with Canadian privacy and data protection laws, Numeris uses sophisticated data tracking and measurement technologies to holistically measure linear and digital consumption. Trusted and governed by Canada’s media industry, Numeris develops and delivers transparent, standardized audience data solutions that answer local needs while remaining aligned with global standards.
Through a partnership with AudienceProject and TechEdge, Numeris also enables independent, unified measurement of linear TV and digital video campaigns in Canada, providing advertisers with deduplicated insights into reach, frequency, impressions, and total cross-platform campaign performance through a single, trusted measurement framework. www.numeris.ca
Media Contacts
MiQ
Michelle Naftalis
Senior Marketing Manager, Canada
michelle.naftalis@miqdigital.com
Numeris
Anja Bundze
Director, Marketing & Communications
Anja.Bundze@numeris.ca