Mexico City – May 26th, 2025 – MiQ, the global programmatic media company, has announced the appointment of Luis Arvizu as the new Managing Director for Mexico, reinforcing its commitment to regional growth and the continued sophistication of the local digital ecosystem.
With over two decades of experience driving digital transformation across Latin America, Luis has led pioneering initiatives in media, telecommunications, and ad-tech. His career includes key leadership roles such as General Manager of Yahoo Mexico, VP for Latin America at MediaMath, and Managing Director of VIX at Televisa, where he was part of the team that built one of the region’s most prominent digital video platforms.
Luis has also played a leading role in companies like Axtel, Terra Networks, and Infosel, where he oversaw milestones such as the launch of Axtel’s first Internet service, the rollout of mobile offerings in Central America, and the execution of Mexico’s first-ever digital advertising campaign. Most recently, he co-founded Shopeak Media, a firm focused on retail media.
He holds a degree from Tecnológico de Monterrey and earned a Master’s in International Business Administration from the University of Bristol and École Nationale des Ponts et Chaussées in France. Luis has also served as President of IAB Mexico and as a board member in several industry organizations.
With his arrival, MiQ aims to accelerate its expansion in Mexico, build deeper connections with advertisers and agencies, and continue strengthening its value proposition through technology, data, and measurable outcomes.
“Luis represents the best of our industry: strategic thinking, operational expertise, and a clear vision for the future of digital marketing. His leadership will be instrumental in taking our Mexico operation to the next level,” said Eric Tourtel, CEO of MiQ for Latin America.
“I’m truly excited to be joining MiQ at such a pivotal moment in our industry. I firmly believe that the solutions we bring to market will create real, tangible value for Mexico’s digital ecosystem, and I’m convinced we’ll make a meaningful impact,” said Luis Arvizu, Managing Director of MiQ Mexico.
About MiQ
MiQ is a global programmatic media partner, offering technology and data-driven solutions to help brands and agencies make informed decisions, optimize campaigns, and drive ROI. Founded in 2010 in the UK, MiQ now operates in over 20 countries with 36 offices worldwide. Its unique approach combines data science, artificial intelligence, and proprietary technology to deliver custom, results-focused advertising strategies. As an agnostic and strategic partner, MiQ supports some of the world’s most demanding advertisers in navigating today’s complex digital landscape.
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