Campaign Tech Awards
2019, 2022
How do we help campaigns win?
With MiQ Sigma, our award-winning, AI-powered advertising technology, we bring order to today’s dynamic voter journeys and empower campaigns to reach them everywhere they are. Sigma processes 700T signals of data from over 600+ data feeds to decode the modern voter. Sigma activates those insights on 16 platforms across walled gardens and the open web, powering stronger decisions and better results.
Omnichannel agnostic
Activate across desktop, mobile, OTT, pre-roll, display and audio.
Access highly targeted, premium inventory anywhere you need to reach your voters.
Award-winning service
MiQ supports 250+ political advertisers every cycle with a concerted focus on results and service.
Our DC-based political team includes an in-house creative function that activates high-impact video formats to bring campaigns to life.
Voter file data and beyond
Access data harmonized from 300+ partners (ACR, Voter, RMN, Geo) in one unified platform. Blend your first-party files with MiQ datasets for elite planning, targeting and reach.
Regulation experts
Our team has the expertise to navigate the ever-changing legislation and regulation surrounding the digital political minefield, while ensuring your campaigns maximize efficiencies.
SIGMA HAS POWERED
MORE THAN 40,000
CAMPAIGNS FOR 2,300+
ADVERTISERS WORLDWIDE
SIGMA HAS POWERED
MORE THAN 40,000
CAMPAIGNS FOR 2,300+
ADVERTISERS WORLDWIDE
Even better? Political campaigns run through Sigma are sweeping national awards. Sigma is being recognized for its innovative AI, impactful features and the game-changing electoral results it delivers.
Pollie Awards
2019, 2021, 2023, 2024
Reed Awards
2025, 2026. Innovation in Online Ad Measurement
Meet Advanced TV
MiQ leads with Advanced TV.
Our proprietary technology leverages the largest and most diversified TV data footprint to power smarter planning activation, and measurement. Powered by AI and inimitable human insight, our expert programmatic traders aren’t just buying inventory, but orchestrating it intelligently across screens and channels. MiQ’s ATV solution provides clarity and proven performance in an extremely fragmented ecosystem.
Expand media,
expand voter reach
MiQ is the omnichannel intelligence and measurement partner political advertisers trust to achieve effective reach, prove impact, and move quickly across channels when stakes are highest.
OTT
Engage voters with premium digital placements, including YouTube, to compliment linear TV campaigns.
Display
Deliver key messages to your target audience on their most visited sites for general awareness.
Pre-roll
Place your ad before your target users’ desired content to have a more engaged and interested audience.
Audio
Reach your audience across top radio stations and premium music platforms online.
Native
Access premium, scalable video inventory via our partnerships with major DSPs.
Desktop
Continue to yield a high ROI, conversion path, and engagement from users.
DOOH
Make sure your campaign is being seen at the right time, by the right people, and in the right place.
Mobile
Users are rarely without their phones, advertiser reach is far more vast and relevant with this highly engaged user.
Sigma features
Sigma features
See it in action
See it in action
Meet the team
Meet the team
Melissa Kurstin
EVP, US Strategy
Melissa Kurstin is an adtech veteran, having worked the past 12 years to understand clients needs and drive product development accordingly. She has opened and managed two separate offices in the Greater DC area. Currently, she oversees a team of 21 in the hub of U.S. politics.
Jesse Contario
REGIONAL VICE PRESIDENT
Jesse Contario is Director of Politics and Advocacy at MiQ where he focuses on leveraging unique insights and data access to help political campaigns run more efficient and impactful media efforts. In recent years, campaigns Contario has led have won multiple awards for leveraging new data sources to identify and persuade voters.
Mackenzie Pino
Director of Politics and Advocacy
MacKenzie leads the sales team in providing strategic, data-driven recommendations for clients up and down the ballot. With nearly a decade of experience across media and analytics, she empowers top political and nonprofit brands. She lives in Washington, DC, with her husband and dog.
Kara Ullman
Political Sales Director
Kara Ullmann is a digital media leader with over 15 years of experience guiding campaigns through the complexities of data-driven advertising. She’s known for building strategic partnerships in competitive political arenas and delivering measurable results. Outside of work, Kara is happily married, a proud mother of two, and enjoys cooking, pickleball, and spending time with her dog Buddy.
Michael OBrien
Account Executive, Political and Advocacy
Michael brings a broad media perspective to MiQ, having executed cross-channel campaigns for local, congressional, gubernatorial, Senate, and presidential races. Based in D.C., he helps political advertisers navigate a hyper-segmented landscape. Prior to this role, Michael traveled the country as a professional golfer.
Ben Taber
Account Executive
Ben has nearly a decade of experience guiding political campaigns to victory by turning data into strategies that reach the right voters. He lives in Arlington, Virginia with his wife and cat, but this die-hard Arsenal fan can usually be found on the soccer pitch.
Drew Knepley
Account Executive
Drew Knepley has 6 years experience in the political advertising industry selling linear TV, CTV, and programmatic. A graduate of Chapman University with a BA in Political Science, Drew is an avid hiker and fly fisherman, and enjoys traveling, concerts, and playing the drums.
Contact MiQ’s political team
We look forward to helping you achieve your goals.
For more information about our Political Advertising Terms and Conditions click here.
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