What does it mean?
Outdoor billboards are one of the oldest kinds of advertising. More recently, they’ve been brought into the 21st century via DOOH (digital out-of-home). This is the term that refers to new types of billboards that are electronic and connected to the internet. This allows for marketers to buy digital out-of-home programmatically in real time on these billboards for better reach, targeting and measurement.
How do we do it?
Digital out-of-home inventory can be fragmented and available through a lot of different platforms. On top of that, it can be difficult to connect it to all the right data that helps you plan, target and measure exactly the right billboard placements. At MiQ, our agnostic approach to partnerships means you get all of the data and inventory partnerships you need for effective DOOH, all in one place.
What does that mean for you?
Our unique digital out-of-home offering allows you to discover the right locations and audiences before a single impression fires, target with impactful location-based creative at scale, and measure the impact of your DOOH campaign on footfall or digital actions such as on mobile.