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Get up to speed with the hottest topics and technologies in advertising by booking a session with one of our brightest MiQers.

Discover the fascinating but sometimes befuddling world of data science and analytics, and what can be achieved by connecting datasets together.
Sessions include but not limited to:

• Data connection 101
• Is it time to pay attention to attention?
• Modernizing media measurement

Get up to speed with everything that’s happening in the world of identity - what you need to be doing right now, what’s solutions will replace cookies, and how you can make them all work together.

Sessions included but not limited to:

• Global privacy regulations 101
• How the industry is preparing for the new era of consumer privacy
• Why all brands need a 1st party data strategy

Shape the future of programmatic with sustainable advertising – ad solutions that are good for your campaign and better for the planet. In this session, your team will learn:

• What makes media sustainable
• Sustainable ad world terminology
• What’s measured, benchmarks, Green Scores, and more
• Quick tips to improve sustainability today

Attention measurement can signal if ads are actually seen, but it’s not a standardized metric. As each player defines their own methodology, measurement just gets more confusing. So how can marketers leverage this trendy metric today? Is it finally time to pay attention to… Attention?

In this industry upskilling session we will cover:

• Deciphering Attention and how we got here
• Use cases for Attention metrics
• Current challenges and how get started