Your in-house programmatic partner

Wherever you are on your in-housing journey, we can help. Whether you need a fully managed service, or you’re looking for consultation to help you scale, our in-housing programmatic experts can help you deliver the business outcomes you’re looking to achieve.

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As your in-housing partner, we’ll help you:

Launch and scale activity faster

Deliver unbeatable performance

Retain transparency and control over your campaigns

Drive cost efficiencies without compromising on innovation

When you’re bringing programmatic in-house, there are always challenges


Recruiting and retaining campaign management talent


Accessing data science resources


Staying on top of and managing multiple DSPs


Managing a growing number of channels, formats and platforms


Adapting to the post-cookies world

How we can help

If those challenges sound familiar… here’s how we can help

Read more about each can help you with your in-housing needs below. 

The right people


For scalable trading power and data science expertise.

The right technology


For DSP-agnostic, omnichannel campaigns.

The right partnerships


For data-rich intelligence and connected identity solutions.

How MiQ helps

People

Scalable trading and data science expertise
Our team of agile programmatic experts can provide end-to-end campaign management, or become an extension of your in-house team:

  • Data scientists, analysts, and solutions engineers to unearth insights and diagnose your business challenges.
  • Traders that convert these insights into omnichannel media activations.
  • Creative designers and developers to tell your brand's story, through innovative formats, data driven creative solutions, and beautiful assets.
  • Client service and ad operations teams to offer around-the-clock support and assistance before, during and after your campaign.

Technology

DSP-agnostic, omnichannel campaigns
Our technology automates and integrates all the elements of a programmatic campaign in order to facilitate faster launches, cross-channel executions and better performance.

  • Plan with predictive intelligence for campaigns that are optimized from day-zero.
  • Activate seamlessly across multiple DSPs and channels such as video, connected TV, native, audio and display.
  • Customize campaigns around your challenges to deliver exactly the business results you need.

Partnerships

Data-rich intelligence and connected identity solutions
Tap into a vast array of data partnerships that offer limitless testing opportunities, so that you can innovate faster and respond to the rapidly evolving programmatic space:

  • Extract maximum value from your first party data with new identity solution
  • Future-proof your programmatic with advanced contextual targeting
  • Access over 175 integrated data providers for rich consumer insights

How we work with you

Our tech


A full-service solution with MiQ’s trading experts and DSP licenses
✓ Accelerated campaign launches
✓ Unbeatable performance

Your tech


Enlist MiQ trading experts to manage campaigns within your own licensed DSPs
✓ Maximum transparency and control

Hybrid


Test new platforms, managed by MiQ, alongside your own DSP licenses and staff
✓ Drive innovation and cost efficiency

Testimonials

Whitepaper

Choosing the right in-housing solution for your business

Getting the most out of a managed service relationship
In this paper you'll learn:

  • The different marketer needs and motivations for in-housing, and the challenges you can expect to face
  • What the path to in-housing looks like, and the steps brands need to take to succeed
  • The continuum of in-housing solutions and how they can be applied to meet your precise challenges
  • How to get the most out of your managed service partners
  • How does MiQ tech: Trading Lab, Analytics Studio, Intelligence Hub empower the brands we work with?
  • Case study: How MiQ helped a telecoms company achieve better performance and efficiency on their in-housing journey
Download the whitepaper