25 October 2021: MiQ today announced the launch of its new suite of programmatic creative solutions, delivering innovative multi-screen campaign assets for the South-East Asian market.
The creative studio, to be based in Singapore, will offer free creative services, alongside MiQ’s brand and performance programmatic activation, enabling advertisers to tap into a full creative suite, as added value to their campaign spend.
Studio staff, including creative designers, project managers and developers, will create new campaigns from scratch, while also taking existing brand assets and re-purposing them for multi-screen, omnichannel activation.
MiQ’s expert creative in-house team is able to help with all advertisers’ display creative needs across its programmatic solutions of Performance, Time and Place, and High Impact Branding. For Performance, MiQ offers formats that have proven high engagement rates such as Social Boost, Chatbots and Games. Time and Place formats take mobile location data feeds for store or GPS locator features alongside MiQ’s High Impact Branding suite of Stories, Carousels and Interactive videos.
Services include original design, animation and reformatting of ads across desktop, tablet, mobile web and in-app.
MiQ’s Managing Director, SEA, Marcus D’Souza, said: “We’ve seen a real demand from marketers and agencies for the opportunity to harness highly engaging, data-driven advertising creative that will drive results, and our suite of solutions is built to help them achieve that. As a programmatic partner, we understand that powerful creative, combined with expert data-driven targeting, can drive positive consumer behaviour for brands. Engaging creative is set to become even more important in a post-cookie world, so we’re excited to have this additional offering for our clients.”
MiQ’s Head of Product and Analytics, SEA, David Whiteley said” “We have built out a creative studio to meet the growing demands of our clients and have specialised teams that can meet those quick turnaround times. This not only provides higher engaging formats but also a range of creative packages to suit any client need. Data plus creative is a really powerful tool to exceed KPIs.”
The creative studio will be based in Singapore but will service all of South-East Asia.
For more information, visit MiQ Creative solutions SEA.
About MiQ
We’re MiQ, a programmatic media partner for marketers and agencies. We connect data from multiple sources to do interesting, exciting, business-problem-solving things for our clients. We’re experts in data science, analytics and programmatic trading, and our team of people are always ready to react and solve challenges quickly, to make sure you’re always spending your media investments on the right things in the right places. For more information, please visit MIQ.
Media Contact:
Rochelle Burbury
Third Avenue Consulting
0408 774 577
rochelle@thirdavenue.com.au
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