UK, Campaign Tech Award
2026 - Best operational use of AI award
MiQ SIGMA: AI-powered advertising technology
Get a unified view of everything your audience is watching,
browsing and buying, and reach them everywhere they are.
A single AI-powered layer that brings all your programmatic together
Connectivity
Sigma brings together comprehensive intelligence to reflect your dynamic consumer.
Customization
In the hands of our industry-leading traders, you can reach your audience with flexible strategies.
Decisioning
Sigma makes expert decisioning easy, so there's never any second guessing on your programmatic campaigns.
Sigma has powered
more than 40,000
campaigns for 2,300+
advertisers worldwide
Sigma has powered
more than 40,000
campaigns for 2,300+
advertisers worldwide
Even better? These campaigns are winning awards around the world. Sigma is being recognized for it's innovative AI, impactful features and the game-changing results it delivers.
Best adtech platform
2026 - UK, Digiday Media Awards
Best Use of AI in the Workplace
2026 - US, WorkLife Award
AI and marketing model innovation
2025 - China, AI and Martech Business Awards
Sigma's features
Plan
We turn noisy journeys into a single data-rich plan through innovative AI capabilities.
Get to know Data Spine and Planning Agent.
Activate
We seamlessly activate your omnichannel campaigns with industry-leading AI features.
Discover Trading Agent and Gen-AI Omnichannel Audiences.
Optimize
We drive smarter decisioning and improved performance with custom AI tools.
Get a feel for Total Measurement and Intuitive Planning Model.
Our clients' take on our tech
Our clients' take on our tech
In their own words, our clients share how Sigma has solved their real-world business problems.
“Sigma has been a game changer to our industry. Once someone has gone into the platform they are mind blown.”
Lara Gouliotidis, National Programmatic Lead, Carat
Testing shows that Sigma campaigns have returned $2.22 in value for every $1 spent when compared to standard programmatic campaign setups.
Testing shows that Sigma campaigns have returned $2.22 in value for every $1 spent when compared to standard programmatic campaign setups.
0
%
more reach per dollar
0
%
higher incremental reach beyond existing linear reach
0
%
higher conversion rates
0
%
lower CPA
Real Sigma success
Real Sigma success
Powered by industry-leading data partnerships
Powered by industry-leading data partnerships
Tap into new partners to enrich your marketing campaigns across multiple marketing channels with retail, viewing, and purchase data.
Put MiQ Sigma to
work for you
Put MiQ Sigma to
work for you
Share your current TV, social, retail and digital campaign plans. We’ll use Sigma to show where connectivity, customization and decisioning can unlock incremental results.