Privacy & compliance

Effective Date: August 1, 2026

LAST UPDATED August 1, 2026

MiQ Digital Limited, together with its subsidiaries and affiliates (collectively, “Company,” “us,” “we,” or “our”) is committed to protecting the privacy of Personal Data (i.e., information reasonably related to a specific individual). MiQ primarily handles only limited Personal Data about how people interact with advertisements, websites, social media accounts, mobile applications, and other online interactions and communications such as email (collectively, “Digital Properties”), in-person events and purchases; and other online and offline interactions.

This Privacy Notice applies to information we collect about the following types of individuals: (1) visitors to the Digital Properties of third-party websites (“Third Party Web Visitors”); (2) visitors to MiQ Digital Properties (“MiQ Web Visitors”); (3) account representatives and other personnel of our existing or prospective business partners, including vendors and business customers, in business-to-business interactions (“Business Contacts”); and (4) visitors to MiQ’s physical premises (“MiQ Premises Visitors”). However, this Privacy Notice does not apply to information about our current/former employees, applicants, and other individuals who interact with us for employment-related purposes. This Privacy Notice also does not apply to data that we handle on behalf of and under the instructions of our business customers.

Whenever you interact with us on behalf of another individual or entity, such as if you refer a friend to us, you must obtain their consent (or have the legal authority without consent) to share their Personal Data with us.

Changes: We may update this Privacy Notice from time to time. Any updated Privacy Notice will be effective when posted. Please check this Privacy Notice periodically for updates.

These numbers reflect all Data subject access requests MiQ received since January 1, 2020 through December 31, 2024. We do not store any directly identifiable information for advertising purposes, these statistics include all requests received at privacy@miqdigital.com.

Data subject access requests

2022-23
2023-24
2024-25
2025-26
Number of opt out requests
16
5
4
16
Number access requests
2
3
2
6
Number deletion requests
4
2
6
26
Average days to respond
5
2.5
5
6

1. Definitions and Interpretation

1. Definitions and Interpretation

1.1 In this Agreement, the following expressions have the following meanings:

“Advertisement” means the banner, text, graphic, logo, or any other advertising format that the Advertiser submits to MiQ Digital Ltd for placement on the Media Vehicle in accordance with the terms of this Agreement;

“MiQ Digital Ltd” means MiQ Digital Ltd (6th Floor Charlotte Building, 17 Gresse Street, W1T 1QL, London, registration number (07321732);

“Advertiser” means the advertiser or media-buying agency that signs an Advertising Order;

“Advertising Order” means an order in MiQ Digital Ltd’s prescribed format for the placement of an Advertisement signed by the Advertiser and MiQ Digital Ltd;

“Advertising Space” means the space available for the placement of advertisements on the Media Vehicle;

“Agreement” means the agreement between the Advertiser and MiQ Digital Ltd for the purchase of Advertising Space on the Media Vehicle consisting of an Advertising Order and the general terms and conditions contained in this document;

“Charges” means the charges to be paid by the Advertiser to MiQ Digital Ltd for placing or procuring the placement of the Advertisement on the Media Vehicle in accordance with the Advertising Order;

“Force Majeure” means any event beyond the reasonable control of a Party, including but not limited to lightning, flood, exceptionally severe weather, fire, explosion, war, civil disorder, industrial disputes (whether or not involving that Party’s employees), an Insolvency Event in relation to a Publisher or acts of local or central Government or other competent authorities. For the avoidance of doubt, any incidents linked to the failure of any IT equipment, software or services, including but not limited to Internet availability, that prevents MiQ Digital Ltd from carrying out the momentary, full or partial disclosure of the Advertisement shall be deemed an event of Force Majeure;

“Insolvency Event” means, in relation to an entity, that it becomes insolvent or unable to pay its debts as they fall due or becomes subject to, or itself takes any steps to invoke, any law, proceedings, procedure or third party action preliminary or relating to its insolvency, winding- up, liquidation, administration or receivership (or any analogous proceedings in any jurisdiction) or any enforcement of any security against it, or to a rescheduling, composition or arrangement in respect of any of its debts;

“Intellectual Property Rights” means all copyrights, patents, utility models, trademarks, service marks, design rights (whether registered or unregistered), database rights, semiconductor topography rights, proprietary information rights and all other similar proprietary rights as any exist anywhere in the world;

“Linked Website” means a website which is accessible through any hyperlink (or other method of linking pages on the World Wide Web) embodied in an Advertisement;

“Managed Advertising Service” means the provision of a campaign management service to the Advertiser by MiQ, executing campaign deliverables as instructed by the Advertiser through use of standard DSP targeting & reporting functionality.

“Media Vehicle” means the medium on which the Advertisement(s) are to be placed, as set out in the Advertising Order; “Parties” means the Advertiser and MiQ Digital Ltd, and “Party” means either of them;

“Payment Date” means the date for payment of the Charges being the date thirty (30) days from the date of MiQ Digital Ltd’s invoice for the Charges;

“Proprietary Targeting & Insight Services” means the provision to the Advertiser of proprietary targeting features and insight reports by MiQ developed by their analytics and technology functions;

“Publisher” means the person that is responsible for the operation of the Media Vehicle from time to time; and “Start Date” means the date on which it is intended that the Advertisement will first be placed on the Media Vehicle as set out in the Advertising Order or as otherwise agreed between MiQ Digital Ltd and the Advertiser.

1.2 In this Agreement, unless the context otherwise requires:

1.2.2 a reference to a clause is a reference to a clause of this Agreement;

1.2.3 a reference to any legislation is a reference to that legislation as amended, replaced or re-enacted from time to time and any subordinate legislation made under it;

1.2.4 a reference to a person includes an individual, a firm, a body corporate, an unincorporated association or an authority and that person’s executors, administrators, successors, substitutes (including but not limited to persons taking by notation) and assigns; and references to the single include the plural and vice versa and a reference to one gender includes all genders as the context admits or requires.

2. Scope of Agreement

2.1 This Agreement sets out the rights and obligations of the Parties in relation to the placement of Advertisements on the Media Vehicle.

3. Submission of Orders

3.1 The Advertising Order shall be the only order form used by MiQ Digital Ltd and the Advertiser. No terms or conditions endorsed upon or delivered by the Advertiser with the Advertising Order will form part of this Agreement. An Advertising Order signed by the Advertiser shall be deemed to be an offer to purchase Advertising Space.

3.2 The Advertiser may submit a signed Advertising Order to MiQ Digital Ltd at any time, however such order shall not be deemed to be accepted until MiQ Digital Ltd has returned a copy of such Advertising Order to the Client duly countersigned by MiQ Digital Ltd. MiQ Digital Ltd will endeavour to notify the Advertiser within five (5) days of its receipt of an Advertising Order whether or not it accepts such order.

3.3 MiQ Digital Ltd will have no liability to procure the placement of an Advertisement on the Media Vehicle until it has countersigned the relevant Advertising Order and returned it to the Advertiser.

4. MiQ Digital Ltd’s Rights and Obligations

4.1 Once MiQ Digital Ltd has countersigned and returned the Advertising Order to the Advertiser, MiQ Digital Ltd will use all commercially reasonable endeavours to procure the placement of the Advertisement on the date(s) or during the period and in the manner specified on the Advertising Order.

4.2 MiQ Digital Ltd reserves the right to make any technical or other modifications that it may deem necessary to facilitate the delivery of the Advertisement in accordance with the Advertising Order. MiQ Digital Ltd shall not however make any amendments to the creative content of an Advertisement.

4.3 MiQ Digital Ltd is not required to inform the Advertiser of the progress of an Advertisement but will use its reasonable endeavours to address any queries the Advertiser may have about the Advertising Space from time to time as soon as reasonably practicable.

4.4 In the event that any Media Vehicle on which the Advertiser has purchased Advertising Space ceases to exist or is unavailable during the period in which the Advertiser wishes to purchase Advertising Space, the Parties will endeavour to identify and agree an alternative Media Vehicle with a similar user profile on which the Advertiser can be placed.

5. Delivery of the Advertisement

5.1 The Advertiser must make available to MiQ Digital Ltd, a minimum of three (3) working days (or 10 working days in case of rich media formats) prior to the Start Date all the advertising materials necessary to enable MiQ Digital Ltd to publish the Advertisement on the Media Vehicle; and a copy rotation for the Advertisement.

5.2 In the event that the Advertiser fails to provide an Advertisement to MiQ Digital Ltd within the timescales set out in Clause 5.1, MiQ Digital Ltd may still, at its discretion use its reasonable endeavours to procure the placement of the Advertisement on the date(s) or during the period and in the manner specified on the Advertising Order but shall be entitled to impose an additional charge on the Advertiser for doing so. Where an Advertisement cannot be placed as planned as a result of such late delivery, MiQ Digital Ltd shall remain entitled to invoice the Advertiser for the Charges in full.

5.3 MiQ Digital Ltd shall not be liable for any loss (including loss of profit), costs, damages, charges or expenses caused directly or indirectly by any delay in the Start Date as specified in the Advertising Order, where such delay is the result of the Advertiser’s failure to meet its obligations set out in Clause 5.1.

5.4 The Advertiser will ensure that any Advertisement that it delivers to MiQ Digital Ltd complies with the provisions of this Agreement.

6. Advertiser’s Cancellation Option and Responsibilities

6.1 The Advertiser may cancel an Advertising Order after that Advertising Order has been accepted by MiQ Digital Ltd provided that if the Advertiser cancels its order between four (4) and two (2) weeks prior to the Start Date it shall remain liable to pay fifty percent (50%) of the Charges; and if the Advertiser cancels its order within two (2) weeks of the Start Date, the Charges will remain payable in full.

7. Financial Terms

7.1 The Advertiser must pay the Charges in full by the Payment Date.

7.2 If the Charges (and all applicable taxes) are not paid in full by the Payment Date, MiQ Digital Ltd may charge interest on the overdue sum from the Payment Date at a rate equivalent to one percent (1%) above the then current base lending rate of such London clearing bank as MiQ Digital Ltd shall nominate from time to time. This charge may be levied until all amounts due are paid in full.

7.3 MiQ Digital Ltd may require full or partial payment of the Charges due either prior to the Start Date or during the lifetime of the campaign where the Advertiser:

7.3.1 Places an Advertising Order directly with MiQ Digital Ltd without using the services of a media buying agency; or

is a media buying agency which is or becomes not officially recognised as such by the Institute of Practitioners in Advertising; or

7.3.2 The Advertiser (or any entity on whose behalf it is buying) is or becomes subject to an Insolvency Event.

7.4 No payment shall be deemed to have been received until MiQ Digital Ltd has received the Charges in cleared funds.

7.5 All amounts payable pursuant, and/or related, hereto are exclusive of, and Advertiser shall make all such payments free and clear of and without withholding, set-off, or deduction of, any taxes, or duties, levies of any kind (including, without limitation, VAT, sales, use, and excise taxes) (“Taxes”) unless expressly required by applicable law. Advertiser shall pay all Taxes in addition to any amounts owed in connection with the provision of services pursuant hereto. Notwithstanding any provision herein that states, or may be interpreted to mean, that prices or other payment amounts are inclusive of all Taxes, if (i) any withholding or deduction by Advertiser is required by applicable law or (ii) MiQ Digital Ltd is required by applicable law to remit any Taxes, Advertiser shall (a) promptly provide to MiQ documentary evidence substantiating such withholding or deduction and (b) pay to MiQ Digital Ltd such additional amount sufficient to ensure MiQ Digital Ltd receives the same total amount that it would have received if no such withholding or deduction by Advertiser (or payment by MiQ Digital Ltd) had been so required (taking into account any and all applicable taxes (including any Taxes imposed on the additional payment). Advertiser shall pay such additional amounts when making the payment to which the withholding or deduction relates (or promptly, if the parties become aware of the additional Tax liability after Advertiser makes the payment to which the Tax liability relates).

7.6 Subject to clause 7.3, MiQ Digital Ltd shall be entitled to invoice the Advertiser at the conclusion of each campaign for an Advertisement, or where a campaign runs for more than six (6) weeks, MiQ Digital Ltd may invoice the Advertiser every four (4) weeks in arrears.

7.7 The data used by MiQ Digital Ltd for the purpose of invoicing the Advertiser shall be based upon MiQ Digital Ltd’s advertising and reporting system from time to time in force. The Charges will be payable in full in the event of discrepancy between the purchased inventory and the actual number of Advertisements delivered provided the under-delivery is less than 10% of the purchased inventory for rich format Advertisements and 5% for all other Advertisements.

7.8 For the period from placing an Advertising Order until payment is made to MiQ Digital Ltd, the Advertiser shall hold the Charges on trust for MiQ Digital Ltd and in a specially designated account, separate from all other monies (save for other monies to be paid to MiQ Digital Ltd).

8. Intellectual Property Rights

8.1 The Advertiser agrees that it will obtain no Intellectual Property Rights in the layout, compilation, design, copy and organisation of the Media Vehicle.

8.2 The Advertiser grants to MiQ Digital Ltd and the Publisher a non-exclusive, worldwide, perpetual, royalty free license to transmit over the internet, use, display, copy, translate, create derivative works in respect of any Intellectual Property Rights embodied in any Advertisement and in any other information provided by the Advertiser to MiQ Digital Ltd pursuant to this Agreement.

9. Data Protection

9.1 We each have our respective obligations to relevant government authorities and to individuals whose personal data we process to comply with applicable data protection laws. Where the European Union (“EU”) General Data Protection Regulation (“GDPR”) and national implementing legislation apply in relation to any personal data that you provide to us, (A) in the instance of Proprietary Targeting & Insight Services we each act as a controller in our own right in regard to our respective processing of the personal data and (B) in the instance of Managed Advertising Services (such as those delivered via Google DBM), MiQ acts as a processor of Advertiser personal data. Please refer to our Privacy Notice for our EU offices (“EU Privacy Notice”) published at https://www.wearemiq.com/privacy-and-compliance#privacy-for-online-users-in-the-eu. Our EU Privacy Notice describes the processing activities of our EU offices as controllers of the personal data of our Clients, individuals connected to our Clients and other business contacts, in accordance with GDPR requirements. In fulfilling our duties to relevant government authorities and individuals under applicable law our EU offices will process personal data that you share with us, or that we obtain from other sources on your behalf, only for the relevant purposes that are set out in our EU Privacy Notice or any supplemental notice that we may provide to you in connection with a particular matter.

9.2 You may also have obligations under the GDPR and you will reasonably cooperate with us with respect to any personal data that are shared between us, in order to facilitate our compliance with the relevant provisions of the GDPR. If you disclose or transfer to us personal data concerning individuals who are connected to you, or are otherwise relevant to a matter on which we have been retained to provide our services to you, it shall be your responsibility as the controller of that data to transfer or otherwise disclose such personal data in compliance with GDPR requirements including (without limitation) by: (A) transferring the personal data to us only as necessary for us to provide the services for which you have engaged us; (B) having a lawful basis for disclosing the personal data to us; (C) providing all the information required to be provided by the GDPR, in the applicable circumstances, to the relevant individuals concerning the transfer of their personal data to us (including, where possible, a link to the EU Privacy Notice published on our website [https://www.wearemiq.com/privacy-and-compliance#privacy-for-online-users-in-the-eu]); and (D) assuming the primary responsibility for responding to data subject access requests in relation to personal data that you have shared with us.

9.3 We will cooperate with you when reasonably possible to ensure that the required information referred to above is made accessible to the relevant individuals; and we will meet our own obligations to provide information directly to the individuals concerned, such as any industry schemes that we may use (for example, IAB consent tool) to address setting of cookies on users’ devices and collection of personal data and further processing of user data, if required.

9.4 The description of our respective obligations under applicable data protection laws in this Agreement covers our respective obligations to relevant government authorities and to individuals whose personal data we process but does not create new duties or obligations between us by virtue of this data protection clause (except as explicitly stated concerning cooperation and our respective roles as controllers of personal data).

10. Warranties and Indemnities

10.1 Each of the Parties represents and warrants to the other that:

10.1.1 it has the requisite power and authority to enter into and perform this Agreement; and

10.1.2 this Agreement constitutes binding obligations of the Party in accordance with its terms.

10.2 The Advertiser warrants and represents for the benefit of the Publisher and MiQ Digital Ltd that:

10.2.1 it is the owner of the Advertisement or it is has the authority of the owner of the Advertisement to provide the Advertisement to MiQ Digital Ltd and to the Publisher for display on the Media Vehicle; the reproduction and/or publication of the Advertisement on the Media Vehicle will not breach any contract or infringe or violate any Intellectual Property Right, any applicable laws, codes of practice (including the Codes of Advertising and Sales Promotion published by the Advertising Standards Authority) or any personal or proprietary right of any person including any rights of privacy anywhere where the Media Vehicle is accessed by a third party;

10.2.2 any information contained within the Advertisement and any Linked Site is accurate and is not misleading;

10.2.3 if any Advertisement or Linked Website contains a name or pictorial representation (photographic or otherwise) of any living person, the Advertiser has obtained the authority of such living person to make such use of name, representation and/or copy including use on the Media Vehicle or Linked Website (as the case may be);

10.2.4 the Advertisement and any Linked Website are legal and do not contain objectionable material, including unlawful, fraudulent, obscene or pornographic material or any material that is likely to incite racial hatred or which is defamatory of any person under the laws of any country in which the Media Vehicle is accessed by a third party;

10.2.5 the Advertisement and any Linked Website do not contain any viruses, bugs, worms, trojans or any other computer programming routines that are intended to damage, interfere or intercept any computer system or extract any data or personal information; and

10.2.6 where an Advertisement contains a hyperlink to a Linked Website, nothing in the coding or other configuration of that Linked Website will act so as to disable the ‘back’ button on a user’s Internet browser.

10.3 It is the responsibility of the Advertiser to notify the Publisher and MiQ Digital Ltd of any errors in any Advertisement and any complaints or claims made in respect of any Advertisement as soon as the same come to its attention.

10.4 Advertiser warrants that it will adhere to MiQ’s creative policy, posted at https://www.wearemiq.com/creative-guidelines/. Advertisers will be notified 30 days in advance of any changes being made to these terms.

10.5 Advertiser warrants that it will implement pixels in accordance with our pixel policy, posted here. Advertisers will be notified 30 days in advance of any changes being made to these terms. This includes, but is not limited to, adherence to the following stipulations:

10.5.1 Contact information or any data defined as obviously about an individual by the ICO (referred to as PII in the USA), such as names, postal & email addresses and phone, social security or credit card numbers, are prohibited from being passed into MiQ pixels. This includes contact information contained within website URLs. For the avoidance of doubt, online identifiers used for advertising & analytics purposes such as customer IDs, cookie & device Ids, IP addresses and granular location data, all of which may be defined as personal data that are not obviously about an individual, are permitted to be passed into MiQ pixels.

10.5.2 Any data fields that may reveal sensitive data characteristics (such as race, ethnic origin, political beliefs/affiliations, religion, trade union membership, genetics, biometrics [where used for ID purposes], health, sex life or sexual orientation) or data which relates to vulnerable data subjects including, but not limited to, under 16s, gambling or drug addicts, the elderly or the mentally ill/unstable.

10.5.3 Advertisers placing pixels on EU sites must implement these pixels in a manner which ensures that cookies are not placed on users’ devices until GDPR-compliant consent to do so has been granted by the user.

10.6 The Advertiser must keep the Publisher and MiQ Digital Ltd fully indemnified against all claims, costs, proceedings, demands, losses, expenses or liability whatsoever arising as a result of any breach of the warranties and representations set out above or as a result of any other breach or non-performance by the Advertiser of any other term set out in this Agreement or imposed by law.

11. Right to withdraw Advertisement

11.1 MiQ Digital Ltd may withdraw any Advertisement from the Media Vehicle and/or require any Advertisement to be amended if either MiQ Digital Ltd or the Publisher considers, in its sole discretion, that the Advertisement breaches any of the requirements set out in Clause 9.

12. Confidentiality

12.1 Each Party undertakes to the other that it will not divulge to any third party any information of a confidential nature disclosed to it by the other Party and may use such information solely for the purpose of this Agreement. However, that obligation to keep the information confidential does not apply in circumstances where such disclosure is required by law or any appropriate regulatory body; or such information is already in the public domain, other than as a result of a breach of this obligation of confidentiality.

12.2 The Advertiser must keep confidential all statistical or other data provided to it by MiQ Digital Ltd in connection with the placement of any Advertisement on the Media Vehicle, and acknowledges that such information is and will remain the property of the Publisher, and that it may not be disclosed by the Advertiser to any third party without the Publisher’s express written consent.

13. Limitation of liability

13.1 Neither MiQ Digital Ltd or the Publisher give any guarantees or warranties in respect of any other material placed on the Media Vehicle.

13.2 The Media Vehicle is provided on an “as is” and “as available” basis. MiQ Digital Ltd expressly excludes all warranties of any kind in relation to the Media Vehicle, including but not limited to warranties of title, fitness for a particular purpose, satisfactory quality and non-infringement of proprietary or third party rights.

13.3 MiQ Digital Ltd does not warrant or guarantee that the Media Vehicle and/or any information will meet the requirements of the Advertiser; or any errors or inaccuracies will be corrected; or the material on the Media Vehicle will be accurate and makes no representations as to its integrity or quality.

13.4 MiQ Digital Ltd shall not be liable for any failure to perform its obligations under this Agreement as a consequence of an event of Force Majeure.

13.5 MiQ Digital Ltd shall not be liable to the Advertiser in contract, tort (including negligence) or otherwise arising out of or otherwise in connection with this Agreement or the performance or observance of its obligations under this Agreement for any loss or damage of a consequential or indirect character or for any loss of goodwill, profit, business, abortive expenditure, anticipated savings or loss of business opportunity whether foreseeable or not.

13.6 MiQ Digital Ltd’s maximum aggregate liability in contract, tort (including negligence) or otherwise arising out of or in connection with this Agreement shall be limited in each six month period commencing on the date of signature of the Advertising Order, to the total amount of the Charges paid by the Advertiser to MiQ Digital Ltd for the placement of Advertisements in that six (6) month period.

13.7 Nothing in this Clause 13 serves to limit or exclude either Party’s liability for death or personal injury arising from its own negligence.

13.8 MiQ Digital Ltd shall not be liable to the Advertiser for failure to place an Advertisement due to the termination of the agreement between MiQ Digital Ltd and a Publisher. In such circumstances MiQ Digital Ltd shall refund to the Advertiser pro-rata any Charges still held by MiQ Digital Ltd that it the Advertiser has paid in advance in respect of the placement of such Advertisement(s).

14. Usage Statistics

14.1 Notwithstanding any provisions of the Advertising Order, the Advertiser acknowledges that MiQ Digital Ltd has not made any guarantees with respect to usage statistics or levels of impressions for any Advertisement. MiQ Digital Ltd provides the Advertiser with estimated usage statistics only as a courtesy to the Advertiser and will not be held liable for any claims relating to any usage statistics however supplied. The Advertiser acknowledges that delivery statistics provided by MiQ Digital Ltd are the official, definitive measurements of MiQ Digital Ltd performance on any delivery obligations provided in the Advertising Order.

15. Termination

15.1 Without prejudice to any other rights or remedies MiQ Digital Ltd may have at law, MiQ Digital Ltd may terminate this Agreement (or at its election suspend fulfillment of all or any part(s) of any Advertising Order) immediately by giving written notice if:

15.1.1 the Advertiser fails to pay any amount by its due date;

15.1.2 the Advertiser breaches any obligations contained in this Agreement and in the case of a remediable breach (which does not include any payment obligation under this Agreement), does not remedy such breach within seven (7) days of a written notice to do so; or

15.1.3 the Advertiser (or any entity on whose behalf the Advertiser is buying) is subject to an Insolvency Event.

16. Novation

16.1 In the event of the termination of the agreement between MiQ Digital Ltd and the Publisher relating to MiQ Digital Ltd’s ability to sell Advertising Space on the Media Vehicle, the Advertiser shall, if so directed by MiQ Digital Ltd, novate this Agreement to the Publisher and the Advertiser shall bear its own costs in respect of that innovation.

17. General

17.1 This Agreement is governed by, construed and interpreted in accordance with the laws of England and Wales, and the parties hereby submit to the non-exclusive jurisdiction of the Courts of England and Wales.

17.2 This document is the entire agreement between the Parties and supersedes all other agreements or arrangements, whether written or oral, express or implied (except in the case of fraud). No variations of this agreement are effective unless made in writing signed by both Parties or their authorised agents.

17.3 MiQ Digital Ltd shall be entitled to assign this Agreement to any associated company and to any purchaser of the whole or of the part of its business that has responsibility for this Agreement.

17.4 Failure or delay by MiQ Digital Ltd in enforcing or partially enforcing any provision of this Agreement shall not be construed as a waiver of any of its rights under this Agreement.

17.5 If any provision of this Agreement is found by any court, tribunal or administrative body of competent jurisdiction to be wholly or partly illegal, invalid, void, voidable, unenforceable or unreasonable it shall, to the extent of such illegality, invalidity, voidness, voidability, unenforceability or unreasonableness, be deemed severable and the remaining provisions of this Agreement and the remainder of such provision shall continue in full force and effect.

17.6 Where the Advertiser is buying on behalf of any other entity, it acts for the purposes of this Agreement as an agent on behalf of that entity (and not as a principal at law). That entity shall accordingly be considered liable as a Party to this Agreement for all the debts and liabilities of the Advertiser, notwithstanding that the Advertiser shall additionally be liable therefor.]

18. Insurance

18.1 Each Party shall take out a public liability insurance policy covering the risks relating to the performance of its obligations under this Agreement with a first rate insurance company.

18.2 Each Party must provide the other Party, upon request, with an insurance certificate certifying that the abovementioned policy has been taken out.

19. Rights of Third Parties

19.1 The Publisher may enforce this Agreement against the Advertiser subject to and in accordance with its terms and the provisions of the Contracts (Rights of Third Parties) Act 1999.

19.2 Except as provided in Clause 10.1, a person who is not a Party to this Agreement has no right under the Contracts (Rights of Third Parties) Act 1999 to enforce any term of this Agreement but this does not affect any right or remedy of a third party that exists or is available apart from that Act.

19.3 Notwithstanding Clauses 10.1 and 10.2, the Parties may by agreement rescind or vary the terms of this Agreement without the consent of the Publisher.

Pixel Implementation Guidelines

An advertiser or agency implementing pixels including Microsoft (Xandr), Google DV360 and MiQ’s Capture pixel technology on their webpages must adhere to the following guidelines in order to ensure that data is gathered in a safe and compliant manner.

Prohibited Datasets

The following types of data are prohibited from being passed into MiQ pixels:

Personally Identifiable Information

Contact information or any data defined as PII in the USA are prohibited, including:

• Names
• Postal or email addresses
• Phone numbers
• Social security numbers

For the avoidance of doubt, online identifiers used for advertising and analytics purposes such as customer IDs, cookie and device Ids, IP addresses and granular location data, all of which may be defined as personal data, are permitted to be passed into MiQ pixels.

Please note: when implementing a universal pixel on your website(s) all information present in web URLs will be passed into the pixel. As a result please be mindful not to place the pixel on any part of the website where PII, such as an email address used to log in, may be present in the URL.

Sensitive data categories

Any data fields which may reveal the following attributes about a user:

• race;
• ethnic origin;
• politics;
• religion;
• trade union membership;
• genetics;
• biometrics (where used for ID purposes);
• health;
• sex life; or
• sexual orientation.

Further information on sensitive data categories can be found on the ICO  website.

1.3 Vulnerable data subjects

Any data that relates to vulnerable users, for example:

• Under 16s
• Gambling or drug addicts
• The elderly
• The mentally ill/unstable

Restricted Datasets

The following data are restricted and may only be passed into a pixel with the prior approval of MiQ following a review from their DPO.

High risk information

Some standard advertising data fields may have high risk implications depending on their context

Accept/reject flags/passbacks for financial products which require a credit check – for example loans, mortgages and credit cards

Conversions for drug and pharmaceutical products

Transparency and Consent

European laws, including the General Data Protection Regulation (GDPR) and the e-Privacy Directive, create obligations for digital publishers (including advertisers) to give visitors to their sites and apps information about their use and sharing of personal data, as well as about the use of cookies, mobile ad IDs, and other forms of local storage. In many cases these laws also require that consent be obtained.

As a result advertisers that use pixels to attribute digital activity or perform retargeting, regardless of the technology used, are likely to need a transparency and consent solution in place on their site in order to continue using this technology at any meaningful scale. The solution for this which has been developed by the IAB and wider advertising community is the IAB Transparency and Consent Framework. The below are some steps which will enable you to leverage the IAB framework and its benefits:

Setup a CMP on your website. A CMP is a consent management provider which helps to read and/or set a user’s consent status. A CMP is not necessarily the company that surfaces the user interface to a user (although it can be the same). Go here for a list of IAB registered CMPs and here for more information on Google’s approach to consent management. In addition, MiQ have partnered with Pluto, a user-first CMP also registered with the IAB, which we can assist advertisers to implement, on-request, from May 16th.

Configure the CMP. The configuration of the CMP and any interface is completely in the control of the website owner. User Interface (Consent Modal) – you can use pre-configured user experiences provided by the CMP, or customise this yourself Vendors – vendors are the 3rd parties which will be presented within the consent modal on your site. You may include any company listed in the IAB’s Global Vendor List here. On MiQ campaigns:

MiQ (vendor 101), Microsoft (Xandr), Google (Doubleclick) and your adserver/floodlight tech (e.g. DCM, Sizmek, Flashtalking) are crucial in order for us to gather and use pixel data

Exchange partners such as Rubicon, Pubmatic, OpenX and MoPub may be useful if you adopt a “global” consent approach (see below)

Any 3rd party trackers which may be added in the creative by you or your agency are also useful to include, for example Nielsen, [m]Platform, Adobe, Oracle Type of consent – the IAB supports 2 main types of consent:
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Configure your pixels. Once consent is being gathered, the final step is to re-configure your pixels/floodlights in order to ensure that they only load after consent has been gathered. Your agency and/or adserver/tag manager account manager can support you with this. If you do not use a tag management system or floodlight technology, then we can provide you with revised pixels that will only load on consented users. Please let us know if this is the case and we can assist further.

Regardless of steps 1 and 2, we request that all advertisers make this step-3 change prior to May 25th.

MiQ is fully committed to providing brands with the maximum level of brand safety. MiQ is an IAB Gold Standard Certified Buyer and is certified by TAG Against Fraud and for Brand Safety.

Specifically, MiQ uses leading independently certified content verification tools and proprietary technology to implement pre and post bid solutions, ensuring maximum brand safety levels and reducing fraud and piracy risk.

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Pre-bid –

1. DSP audited Inventory –
MiQ maintains a strict set of criteria for excluding unacceptable inventory in partnership with operated DSPs. Any inventory that we detect as falling within these criteria will be added to our DSP exclusion lists. Inventory is human audited by the DSP, or by inventory providers. Audits are conducted regularly to ensure validation of new domains or behavior changes to existing domains.

2. Inventory categorization standards –

MiQ excludes by default environments categorized as toolbar, plug-ins or extensions, incentivised clicks and contextual nudity. In keeping with listed best practices MiQ does not serve upon non-audited inventory sources, where categories cannot be determined.

3. Seller inclusion lists –

MiQ enforces a strict inclusion list of exchanges and publishers. Inclusion lists are scored based upon inventory quality and integrity. Inclusion lists have been curated from 8+ years of data and monthly ongoing human and data led audits.

4. Domain exclusion lists –

Domain exclusion lists are rigorously enforced at MiQ, and again by default are excluded from all campaigns. Domain exclusion lists have been created from 8+ years of data mining and human audits, these continue to be refreshed on a weekly cadence. MiQ accommodates advertiser and / or agency exclusion lists – these are updated weekly. This includes but is not limited to GroupM, Publicis, OMD global exclusion lists.

5. 3rd party ad verification –

MiQ have close partnerships with MRC accredited internet services; Xandr, Google, Amazon, Integral Ad Science, Comscore, Digital Envoy, DoubleVerify among others. Integral Ad Science and DoubleVerify specifically are used to determine and block pre-bid inventory that is deemed suspicious or consistent with adult, gambling, download, drug, nudity, alcohol, hate speech, offensive language content. Furthermore, sophisticated traffic suspected of botnet traffic or viewability interference is also blocked to provide additional pre-bid blocking parameters. Inventory that is unrateable is blocked, it is understood that inventory that is unrateable may be more liable to non-compliance.

6. Semantic / keyword blocking –

MiQ partners with a range of contextual partners including Integral Ad Science, Comscore and Peer39, to use advanced keyword technology to block and verify contextual attributes. By default, sensitive attributes are blocked. MiQ use Boolean logic to block when either keyword OR ad verification partner deems an impression unsuitable, not in an AND rule i.e. when both match. The combination of keyword and ad verification techniques prevents mismatch, providing a robust understanding of the nature of a page prior to purchase.

7. Log-level integrations –

MiQ have log-level integrations with Integral Ad Science and leading DSPs ingesting raw impression feed data. This data is used to validate inventory delivery at the URL level rather than just the domain level. It also means custom solutions for advertisers and / or agencies can be built seamlessly.

8. IP fraud prevention –

MiQ as well as working with leading 3rd parties in the industry, are again providing a proprietary solution to IP fraud, excluding on average 1-2M+ daily IPs in real-time. This by default is applied to all campaigns. This in its simplest form prevents geo mismatches between ad servers, blocks cloud hosting IPs etc. This prevents fraud that cannot easily be identified via inventory analysis alone, an IP safety layer is therefore critical to ensure maximum brand safety standards.

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Post-bid –

1. 3rd party ad verification –

Upon bid submission and a winning auction (but before the ad has rendered) the text, images and links of the page are scanned and scored on a level of brand safety. By default, MiQ permit ad rendering to occur only if the content of the page has the maximum level of brand safety and no additional information about the content of the page has any conflict with mandatory pre-bid standards.

2. Daily refinement –

All levels of inventory are vetted on a post-bid nature to improve pre-bid setup. This is a continuous cycle and maintained via data scientists and automated methodology.

Learn –> Refine –> Action –> Learn –> Refine –> Action

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Bespoke –

Client best practices –

MiQ can ingest agency and / or advertiser best practices. Seamlessly applying domain, keyword, IP, geo exclusion lists to complement existing MiQ protocol.

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Takedown Policy –

Should a client want to stop an ad campaign or have any brand safety related queries, MiQ will guarantee activity be paused and queried within 24 hours but will endeavor to do this instantly. Clients should email notice to your account manager or the alias brandsafety@miqdigital.com.

The contractual consequences of not taking down an ad in accordance with MiQ‘s Takedown policy are subject to the terms of each individual Insertion Order negotiated with each Buyer.

Anti-Piracy Policies –

MiQ employs a range of measures to prevent appearing alongside inappropriate or pirated content across our programmatic media buying. These range from proprietary MiQ solutions to Content Verification (CV) & Anti-Piracy (AP) tools provided through our partnerships with third party verification vendors.

MiQ mandates that CV & AP tools provided by vendors holding the TAG Brand Safety Certified Seal and the TAG Certified Against Piracy Seal are applied across all applicable activity.

MiQ primary vendors include Integral Ad Science (IAS) and DoubleVerify who both hold the TAG Brand Safety Certified Seal and TAG Certified Against Piracy Seal across their services.

Through these measures, MiQ achieves a brand safety floor across all applicable activity by avoiding content across the eleven sensitive topics in Tier 1 of the IAB Tech Lab Content Taxonomy 3.0:

– Arms & Ammunition
– Crime & Harmful acts to individuals and Society and Human Right Violations
– Death, Injury, or Military Conflict
– Online piracy
– Hate speech & acts of aggression
– Obscenity and Profanity
– Illegal Drugs/Tobacco/eCigarettes/ Vaping/Alcohol
– Spam or Harmful Content
– Terrorism
– Sensitive Social Issues

In addition to this brand safety floor, MiQ works with clients where requested to define a brand suitability profile based on additional categorisation of inventory. This brand suitability profile is then implemented through domain & app inclusion lists, dynamic content filtering & blocking provided by third party verification vendors as well as keyword & semantic targeting or filtering.

MiQ also receives log level data across activity where our IAS monitoring pixel is present which which provides impression level Brand Risk & Piracy analysis. This data is used to supplement decisioning for MiQ’s proprietary pre bid filtering and enhance overall protection.

For more information click here.

MODERN SLAVERY STATEMENT FOR MiQ DIGITAL LIMITED
(“THE COMPANY”)

Download this document here.

This Statement sets out the measures that MIQ Digital Limited, The Company, has taken and continues to take to ensure that modern slavery and/or human trafficking does not take place within our business, our clients, or our supply chain. The Company commits to supporting and respecting the UN Universal Declaration of Human Rights, the 10 Principles of the UN Global Compact, and other internationally proclaimed human rights standards, across the organisation. This includes section 54(1) of the UK Modern Slavery Act 2015 and constitutes the Company’s slavery and human trafficking statement for the financial year ending 31 December 2022. It was approved by the Company’s board of directors on 31 August 2023.

Our Commitment

Modern slavery is a crime and a violation of fundamental human rights. It takes various forms, such as slavery, servitude, forced and compulsory labour and human trafficking, all of which have in common the deprivation of a person’s liberty by another in order to exploit them for personal or commercial gain. The Company is committed to acting ethically and with integrity in all our business dealings and relationships. We continue to implement and enforce effective systems and controls to ensure modern slavery is not taking place anywhere in our own business or in any of our supply chains.

Our Business

The Company is an international marketing intelligence company. We employ over 1,000 people in 9 countries located in North America, Europe, Middle East, and the Asia Pacific region and predominantly staffed by highly skilled employees. This statement applies to, and covers all, of the Company’s subsidiaries and any other company within its corporate group. Our key supply chains comprise of:

• Digital advertising marketplaces/demand side platforms (DSPs);
• Data suppliers;
• Other IT and technical service companies;
• Other companies supplying services connected to the serving, monitoring and verification of on-line advertisements.

We consider that the sector that we operate in, the transactions that we undertake and any business relationships that we enter into all carry a low risk in terms of slavery and human trafficking.

Our Approach

The Company will remain alert to risk from any form of modern slavery including, but not limited to, child labour, slavery, human trafficking, exploitation, workplace safety and relevant labour laws. If the Company has any reason to suspect that any of its suppliers are affected by slavery or human trafficking, it will carry out reasonable and appropriate investigations and take necessary action. We are committed to acting ethically, responsibility, socially and with integrity in all our business relationships. We ensure that there are effective controls in place to identify and safeguard our business from any form of modern slavery in our business, clients, or supply chain.

We adhere to several Company-wide policies and procedures to ensure that we conduct our business in an ethical and transparent way. This is a broader commitment to conducting business the right way.

• Right to work: we operate a robust process to ensure that right to work eligibility is carried out to safeguard against human trafficking or individuals being forced to work against their will;
• Global Policies: MiQ has policies for each region relating to Whistleblowing and Anti-Bribery and Corruption.
• Vault Whistleblowing: Introduction of a third party reporting system – Vault – where individuals can raise concerns (anonymously if they wish) about how colleagues and prospective colleagues are treated, and report any suspicious practices within our business, clients, or supply chain, without fear of reprisal.

Our Suppliers and Customers

We have a zero tolerance approach to dealing, or supporting, any business in our supply chain and from customers knowingly involved in slavery or human trafficking. We expect all companies with which we work with are committed to, and have respect for, the protection and preservation of internationally recognised human rights. In 2022 we had a formal third party and vendor management program in place which included:

• Account management meetings;
• Legal review;
• Third party risk register and risk management.

Our Performance Indicators

We continuously monitor the effectiveness of the steps that we are taking to ensure that modern slavery and/or human trafficking does not take place anywhere within our business, customers, and supply chain.

We will review the risk from modern slavery and human trafficking annually and assess whether the risk has increased. If so, then we will consider what further actions are required to ensure that slavery and human trafficking is not taking place in any part of our business or supply chains.

Lee Puri

Co-founder

Download this document here.

At MiQ we have a commitment to acting responsibly and sustainably across all of the activities we undertake as part of our business. Our planet and communities require us to transition to a more sustainable and inclusive method of working. Engaging with a range of stakeholders, we aim to promote our approach to acting responsibly to Environment, Social and Governance (ESG) challenges to support the transition to a sustainable and inclusive society. MiQ’s goal is to be a leader in responsible and sustainable business practices.

Our approach to ESG is demonstrated through our improvements in sustainability as part of our business practices. We try to operate transparently and take responsibility in what we do as a business while encouraging our clients to adopt responsible ways of working. Below outlines our objectives to achieve

Environmental Actions

At MiQ we’re targeting ways to minimize our carbon footprint and achieve climate goals and commitments. The focus is to work closely with agencies and brands to execute carbon neutral digital advertising campaigns. The aim is to measure, report, reduce and offset carbon emissions across the supply chain, helping customers make carbon-aware decisions regarding their digital advertising spend:

• Act on climate change by making environment sustainability a key focus area for our business
• Create opportunity for our clients to spend responsibly and understand the carbon footprint of their campaigns
• Continuously improve our processes and procedures to achieve net zero carbon emissions on Scopes 1, 2 and 3 by 2030

Social Actions

At MiQ, we believe in over-delivering for our people. We continuously engage with our employees to ensure that our values translate into actions. We encourage communication, engagement and fostering an open and inclusive workplace. We invest in our people and their working environment by creating and maintaining a safe and healthy working environment to ensure ongoing professional development by:

• Relentlessly focussing on being inclusive every day and promoting a diverse and equitable work environment
• Encouraging transparency through an Open Door culture for employees to feel empowered to speak up
• Fostering employee engagement and community connection through volunteering

Our objectives are to encourage mutual trust and understanding where we respect one another and each other’s individual rights and customs.

Governance Actions

At MiQ we aim to promote a strong governance and robust risk and compliance policy. Our procedures and systems are to be followed by all within our business to encourage high levels of personal, and professional, integrity by:

• Fostering accountable governance throughout the business with policies that keep our people and our business safe
• Maintaining high ethical and safety standards at all times
• Protecting and securing both our own and our clients’ data

We deliver ongoing mandatory training to all employees to maintain our compliance across our business. We will not enter into, or maintain, relationships with individuals or organisations engaged in, or suspected of being involved in, illegal or activities which go against our Human Rights Policy. Furthermore, we ensure that clients, third parties and individuals that we conduct business with adhere in accordance with our anti-money laundering, anti-bribery and corruption policies.

Lee Puri

Co-founder

For more information click here.

Please click here to view Política de Privacidad in Spanish.

Please click here to view Privacidade e conformidade in Portuguese.

Please click here to view Vie privée et conformité in French.