How we achieved 98% video completion rate for STIHL Inc.’s spring awareness campaign
See how our Advanced TV solution helped this manufacturing company power through their KPIs.
How we achieved 98% video completion rate for STIHL Inc.’s spring awareness campaign
See how our Advanced TV solution helped this manufacturing company power through their KPIs.
Industry
ManufacturingService
Advanced TVNot your average opportunity
STIHL Inc. are a manufacturer of power tools and equipment, and they partnered with us on a campaign to drive awareness of battery-powered equipment during the spring 2023 season. Their goal was to tap into their target audience and drive reach.
Not your average solutions
Our Advanced TV solution provided an omnichannel approach to achieve this goal. With a VCR KPI of 95%, CTV was the ideal opportunity to meet this goal and reach STIHL’s target audience in new ways.
Not your average outcomes
- 98% VCR on CTV
- >3.2% over KPI
- 1.4m CTV impressions
- Creatives tested over display, OLV (online video) and CTV.
“Our collaboration with MiQ exceeded benchmarks and we appreciate the omnichannel solutions they brought to the table as we looked to increase our battery equipment awareness during a key STIHL selling season.”
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