The traditional marketing funnel is dead. To win in today's market, you need to understand the continuous loop of consumer behaviour. We've re-framed this into three core states:

• Watching: The TV ads they see, their viewership habits, and exposure to competitor messaging.
• Browsing: Their online research, lifestyle interests, and behavioural signals.
• Buying: Their real-world purchases, transaction history, and brand loyalty.

Unlike solutions that only focus on the final sale, MiQ Commerce connects all three stages, allowing you to influence the entire path to purchase.

Our MiQ Commerce Intelligence is powered by an unrivalled view of UK consumer spending, built on two game-changing data partnerships:

• The Shopping Basket (Powered by Circana): See exactly what’s being bought with SKU-level data from major UK retailers, covering 87% of CPG spend.
• The Shopper's Wallet (Powered by Fable Data): Understand where they buy with real-time transactional data from over 1.3 million UK consumers across 2,000+ retailers.

This offers an unrivalled view of the UK market, Circana's SKU-level data covering 87% of UK grocery spend, and Fable’s real-time transactional data from over 3.5 million UK consumers.

Retail Media Networks are a powerful tool for reaching shoppers at the point of purchase. But relying on them alone means you're operating within a walled garden, with a blind spot to the rest of the customer journey.

Our true omnichannel approach is different. We treat walled gardens as a crucial part of a bigger, connected strategy. We link the signals from your retail buys with what's happening on CTV, Display, and Social, letting us tell a continuous story and drive results against the full spectrum of your KPIs, from building awareness to measurable sales.

Our dedicated MiQ Create team brings your campaigns to life with creative, attention-grabbing creatives across every channel, from high-impact shoppable ads to dynamic location-based features that drive customers into stores.