From Funnel to Flexibility
UK Browsing Edition
Today’s consumers do not move in a straight line from awareness to purchase. They switch between activities, devices, and mindsets quickly, often within the same hour. While that makes the journey less predictable, it creates a bigger opportunity for marketers to influence choice while it is still in motion.
Discover the new browsing reality
Discover the new browsing reality
In our latest UK report, we explore how people move between watching, browsing, and buying, and why browsing is no longer just a passive consideration stage. It is the moment where brand preference starts to take shape.
From distracted research journeys to social commerce and AI-assisted comparison, the findings show that intent now forms across a wider mix of moments, signals, and environments than the classic funnel allows for.
Our report details:
Why browsing is where choice becomes influenced
How fluid the journey has become
How social and AI are reshaping intent
Why context now matters more than static profile targeting
