From Funnel to Flexibility

UK Watching Edition

The marketing funnel has changed. Today’s consumers don’t move in a linear way, and their attention is always up for grabs. While moving from funnel to flexibility presents challenges for marketers, it also promises massive opportunities.

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Discover the new video reality

In our latest UK report, we analyse how people move between watching, browsing and buying, and what that means for modern video planning. From fragmented viewing habits to second-screen shopping behaviour, the findings show why watching is no longer just an awareness moment - it can set browsing and buying in motion.

Our report details:

How the watching state has changed shape in the UK

Why second-screening is now part of the TV plan

How video now influences more than awareness

How marketers can win attention through relevance

Five practical ways marketers can respond