LONDON - Nov. 18, 2025 - MiQ, a global programmatic media partner, today announced a new partnership with Titan Operating System S.L. (Titan OS), the Barcelona-based technology, entertainment, and advertising company. Today’s news means that MiQ becomes the only managed service provider with access to Titan OS-level intelligence and extends MiQ’s European watching signals to over 20 million connected TVs (CTV).
With this strategic partnership, MiQ enhances its TV Intelligence capabilities, enabling advertisers to unify their campaigns across increasingly fragmented TV and digital channels. Specifically, it integrates Titan OS’ highly accurate OS-level intelligence that comprehensively captures viewing and behavioural signals from TV session start to end, allowing brands to plan, deliver and measure incremental reach across a growing CTV environment.
MiQ’s capabilities are elevated by seamlessly leveraging Titan OS-level intelligence across the breadth of programmatic channels, driving more precision and opportunity when it comes to activation and measurement. It grants premium access to brand new home screen video inventory across Europe, to achieve mass reach, even amongst ad-free TV subscribers.
Sigma integration
In Q1 2026, Titan OS-level intelligence will be integrated into MiQ’s platform, Sigma, the leading AI-powered programmatic advertising technology launched by MiQ this year. Sigma's AI analyses 700 trillion consumer signals across what consumers are watching on TV, browsing on the web, and buying in stores, enabling smarter and faster decisions for media buyers.
“For years, marketers have said TV is too fragmented and they need better connectivity between digital and TV to drive measurable results. This partnership delivers exactly that," said Alfie Atkinson, CEO, MiQ UK. "By bringing Titan’s OS-level intelligence from millions of European households into our Sigma platform, we give advertisers a single, connected view of what people are watching and the ability to act on it. This boosts our cross-channel insights, strengthens our agnostic data strategy, and connects the fragmented world of TV."
“At Titan OS, our mission is to make TV data more accessible and actionable for advertisers. By partnering with MiQ, we can bring the accuracy and depth of OS-level intelligence into the heart of TV strategy,” said Titan OS CEO, Jacinto Roca. “This allows brands to quantify incremental reach versus traditional TV consumption, uniquely, and to apply frequency capping across both linear and streaming environments, something only a TV operating system can truly report on. Together, we’re helping advertisers drive smarter outcomes and make every TV impression count.”
About MiQ
We’re not your average programmatic media partner. Since 2010, we’ve been on a journey to make advertising better, and help brands and agencies achieve their best outcomes. That’s why we created MiQ Sigma, our AI-powered advertising technology that connects the ecosystem together, revealing what audiences everywhere are watching, browsing and buying. Enabled by these insights, our traders make custom, unbiased decisions that deliver faster, smarter and more effective results. With MiQ, programmatic always goes beyond expectations.
Headquartered in London, MiQ operates globally from 21 offices across North America, Europe, APAC, and Latin America. The company has been recognized as one of Insider's Hottest AdTech Companies, earned Ad Age's Best Places to Work Award, made the Inc. Power Partners list, and has been named to AdExchanger's Programmatic Power Players every year since its inception in 2020.
Media Contact
Jihan AzizÂ
jihan.aziz@miqdigital.comÂ
About Titan OS S.L.Â
Titan OS S.L. is a technology company headquartered in Barcelona, with branches in Amsterdam and Taipei. The company specialises in developing software and solutions to unleash the full potential of Connected TV. We are re-thinking TV to change the way people discover content and how brands connect with audiences, making content discovery easier. Our aim is to foster collaborations across the entire TV ecosystem to grow business together with TV manufacturers, retailers, media companies, content creators, publishers, and brands. Our independent operating system powers smart TV devices from world-class manufacturers across Europe and Latin America, offering millions of viewers a personalized experience from the moment they switch on their TVs. With tailored recommendations, we seamlessly integrate all the content on the homepage, from streaming subscription services, free and paid movies, series and TV shows to linear channels. www.titanos.tvÂ
Media Contact
Tobi Pfalzgraff
tobi.pfalzgraff@titanos.tv
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