TV is more than TV
Is connected TV disconnecting?
TV has changed beyond all recognition. Even live sport – long-considered the last bastion of cable and linear TV – is rapidly going digital. So, what does it mean for marketers?
In the second ebook in our ‘TV is more than TV’ series, we look at why marketers need to rethink TV as a performance channel – and show you how it’s done.
In this short ebook, you’ll find out:
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