MiQ
Advanced TV
MiQ brings the power and precision of programmatic to your CTV media.

How it works

The intersection of programmatic and CTV

If you are running CTV with just one DSP, your media buys aren't meeting their full potential. MiQ’s Advanced TV starts from an agnostic, omnichannel foundation. We leverage multiple DSPs to achieve maximum reach across the streaming landscape, and then use the best platform to meet your business outcomes.

Access the largest TV data footprint.

MiQ has the largest and most diversified data footprint, representing over 43 million households and 60 million devices nationwide.

Leverage agnostic supply.

We partner with all of the biggest CTV and online video platforms. Roku, Hulu, YouTube–MiQ’s Advanced TV lets you meet your audience wherever and however they watch TV.

Experience optimized delivery.

There are hundreds of paths your media can take to reach a desired program and audience. Our proprietary technology maximizes your media’s reach, through the highest quality path, at the most efficient price point.

Measure outcomes that matter.

Whether it’s incremental reach or driving tune-in, our diversified measurement solution allows you to track the TV and cross-channel metrics you care about.

AWARD Winning
TV INTELLIGENCE HUB

MiQ’s TV Intelligence delivers the most effective planning and activation across linear, OTT and digital. Through MiQ’s easy-to-use dashboard, you can see exactly how, when and where your target audience is consuming TV and OTT at any given time. Compare your brand’s TV plan directly with your top competitors, then consolidate activations across linear TV, OTT and digital to increase efficiencies on reach, frequency and outcomes.

Client Story

Serving up Advanced TV and incrementality

How we helped Subway drive incremental reach and balance their message frequency using connected TV and digital channels.

ADDITIONAL CONTENT

How to find your most valuable audience on CTV

INDUSTRY WISDOM

How evolving viewership trends impact your CTV media strategy

INDUSTRY WISDOM

The CTV Gold Rush expert panel webinar

WEBINAR

ACR data helps hospitality client reach undeserved audiences

CASE STUDY

Spectrum reach maximises reach and performance with MiQ's TV data

CASE STUDY

MiQ Marketer's Guide to CTV

ADVANCED TV
CAPABILITIES

Advanced TV

Our Advanced TV solution has all the capabilities you need to deliver high-performance campaigns. Click on the wheel to find out more about each one.

Creative built to engage TV audiences

MiQ has an in-house creative team and partnerships that offer a diverse range of CTV creative formats, including overlays, wraps, full screen ads and more.