Cannabis

Get better results from your cannabis campaign

If you’re looking to use the power of data-driven insights to fuel your cannabis marketing, we’re the partner to help you. Our cannabis team are experts in the cannabis marketing space, and with our Leafly data partnership, we’re helping brands use programmatic media to get better results, while also navigating the complexity of compliance.

We’re MiQ, your programmatic partner for cannabis marketing.

FIND OUT MORE below

If you’re looking to use the power of data-driven insights to fuel your cannabis marketing, we’re the partner to help you. Our cannabis team are experts in the cannabis marketing space, and with our Leafly data partnership, we’re helping brands use programmatic media to get better results, while also navigating the complexity of compliance.

We’re MiQ, your programmatic partner for cannabis marketing.

how we do it

Our cannabis team offers you an industry of capabilities together in one place so you can identify, target and influence your best customers. Here’s how it works:

01

The right capabilities

We have a whole range of media capabilities that will help you understand and target your audience much more effectively. From branding and performance, through to high-impact creative builds and sophisticated measurement.

02

The right partners

By connecting cannabis audience data from the likes of Leafly with our other data partners like Environics Analytics and Lotame, we can help you build smarter audience segments and activate better media campaigns.

03

The right team

Our team are cannabis marketing experts. They have the experience and expertise to help you reach your campaign goals and navigate the ever-changing regulatory and legal cannabis landscape.

capabilities

Our Cannabis Capabilities

Get a clear picture of where your brand sits in this emerging market with unparalleled insights and data that drive better-connected campaigns for THC and CBD based products.

performance

Drive consumers to engage with your brand online and offline — whether that’s  buying a product or signing up for a mailing list.

Branding

Bespoke insights  inform smarter targeting and results-driven campaigns across paid media channels.

Location-based targeting

Target your customers along their real-world journey and drive footfall to a specific location.

Macro Planning

Inform your media campaigns and align your strategies so they match up with the things happening in the real-world.

Audience Insights

Understand the audience profiles of visitors to your website and/or brick and mortar locations.

Measurement

Measure the impact of your advertising efforts and learn who visited a dispensary or your website.

Creative development

Captivate your audience with diverse, high impact and mobile-first formats.

Brand Studies

Find out if your campaign strategy resonates with consumers, and drove awareness and/or lift.

partnerships

Meet
our
Partners

PROGRAMMATIC PARTNER

Leafly is the world’s leading cannabis information resource. Millions of Canadians visit Leafly to discover more about cannabis and learn where to buy cannabis products. Now you can reach Leafly’s active cannabis audience with the power of MiQ’s programmatic capabilities.

Unique inventory

Run ads programmatically across cutting-edge content properties from the Puff Puff Post network and Cannavu, layering on MiQ proprietary targeting tactics and optimizations.

Custom audiences

Our partnerships with Environics Analytics and Vividata provide deeper insights and more effective targeting on specific cannabis subgroups at the postal code level.

Compliant data

We ensure age-gated compliance in all of our targeting by utilizing deterministic data segments with Lotame and Oracle Data Cloud to reach high-value consumers at scale.

Location based targeting

We have partnered with Unacast and Factual to monitor foot traffic at over 800 cannabis dispensaries across Canada and target over 15M unique devices.

OUR CHANNELS

Our Channels

Activate across all programmatic channels to ensure your campaigns are reaching audiences where they will have the most impact.

Display

Deliver key messages to your target audience on their most visited sites using native or display ads.

DOOH

Make sure your DOOH (Digital out of Home) campaign is being seen by the right audience in the right place.

*Based on regional compliance

video

Access premium video inventory with advanced interactive formats across devices.

Mobile

Seamlessly integrate your messages in a personalized environment.

success story

Find out how MiQ helped FIGR increase their campaign performance by 3x

FIGR is a Canadian LP that combines farming wisdom with scientific rigour to produce high-quality cannabis. Learn more about how they used Leafly audience extension to drive better campaign performance.

“MiQ has been one of our more strategic partners in helping us understand our core audiences, their motivations and where to best reach them. They provide insights that fuel our marketing strategies and programs, like our Leafly activation, which has helped build awareness among high-intent cannabis consumers.”

Zack Grossman

VP of Marketing, North America. FIGR

DOWNLOAD the case study
compliance

Compliance and Brand Safety

The best cannabis marketing strategies mean nothing unless you’re confident you’re staying totally compliant. We work with deterministic data partners to make sure we only target users who have self-declared their age.

Age-gated audiences

Leverage both online and offline data partners to target age-gated audiences (census data, social data, login data, registration data).

Keyword exclusion

Layer on keyword exclusions associated with phrases related to escaping age-gating, and phrases skewed to audiences under 19 years of age.

Dual audit process

Layer on a human audited process to ensure creative compliance in accordance with local and national advertising standards.

Brand safety technology

Access reliable, brand-safe inventory through audited domains & blacklists, real-time content verification, and website blocking.

MiQ cannabis creative guidelines
and specifications

With issues arising from a rapidly evolving cannabis industry, it is important that businesses in this sector have a legal team that understands the cannabis marketplace.

understand the advertising cannabis regulations

Cannabis compliance two-sheet

DOWNLOAD

Ad checklist from MiQ and Miller Thomson

DOWNLOAD
who we are

Meet the team

CONTACT

Jim Davis

Senior Director Revenue

The go-to market idea lead

Kayla Spina

Strategic Account Director

The partnership quarterback

Craig Flynn

Trading Director

The technical lead

Sean Dunne

Account Manager

The client point of contact

Johnny Milne

Product Director

The product and tech lead

Kirsten Booth

Trader

The campaign executer

Sachi Gurudanti

Senior Solutions Engineer

The data master

Shrey Pachisia

Associate Manager Analytics

The analytics expert

Jayanta Chaklader

Analyst

The data hero

Read more
contact us

Get in touch

Interested in working with us? or working for us? Or just want to talk about all things programmatic? We'd love to chat so send us a message below.