What does it mean?
Predictive analytics means using data from past events to predict what will happen in the future. In terms of programmatic advertising, it’s the process of using data science and machine-learning to analyze customer data, campaign data, and third-party data to find insights.
How do we do it?
Our award-winning predictive analytics uses advanced data science and data integration techniques to analyse hundreds of data points based on audience attributes, contextual attributes and site behavior to effectively identify users who are most likely to convert or take any given action that is valuable to your brand, then goes a step further to identify lookalike audiences to increase your scale for targeting.
What does that mean for you?
With our predictive analytics you can optimize your investments to reach exactly the right users who will convert, via either audience targeting or contextual targeting with optimal scale balanced with accuracy and relevance.