Reaching China
We’re your programmatic media partner for China. Whether you’re looking to scale in China with programmatic for the first time, or seeking a fresh approach in the market, our local partnerships and team of China specialists located all over the globe can help you.
Connect with one of the largest markets in the world, from anywhere in the world.
Find out more below.
As your Chinese programmatic partner, we’ll help you
Launch and scale campaigns faster
Connect to premium multi-channel inventory
Reach your exact target audience
Deliver the outcomes that matter most
Develop creatives to meet China’s specs
Get the service and support you need
Reaching China isn’t always straight forward, there are challenges
Understanding a different market
Accessing local inventory & data partners
Driving trusted & measurable outcomes
Staying on top of brand safety & ad fraud
Getting cut-through in a huge growth market
If those challenges sound familiar... here’s how we can help
Local partnerships
Providing depth of programmatic capabilities in the market. Forged in China, yet accessible from anywhere in the world. This way you're close to the ground even if you’re far away.
China specialists
At your side, in your time zone, speaking your language. Converting strategy into data-driven campaigns in China, setting you up for programmatic success.
Global principles
It’s true China is different but it doesn’t have to be that different. Our approach is designed with global programmatic principles in mind, to give you greater peace of mind.
HOT OFF THE PRESS:
Local partnerships
Our partnerships with local players in the market bring together all the ingredients needed for programmatic success in China:
- Inventory that connects you to premium video, native, display and connected TV channels. To reach consumers on smartphones through to the big-screen.
- Data sourced from China’s most popular apps, the building blocks to curate audiences to meet your exact targeting requirements.
- Ad verification to measure and mitigate ad fraud. Non-human traffic can be an issue in China but it need not be your issue.
- Measurement that goes beyond, intelligent tracking solutions that deliver you authentic outcomes, those you can trust.
China specialists
Our global team of bi-lingual China specialists bring the Chinese market closer than it’s ever been before. Those in China stay close to trends and the latest regulation. Those outside China use our local partnerships to deliver campaign success in your time zone, in your language. Giving you the best of both worlds.
- Traders who convert marketing strategy into data-driven programmatic campaigns.
- Ad Operations to set you up for campaign success and take care of all the technical matters.
- Creative designers and developers to tell your story in a diverse market, building beautiful assets and adapting your creative for China.
- Client services with you before, during and after your campaign, a safe pair of hands supporting you at every stage.
Global principles
We support global ad serving and analytics solutions used in the West, and we’ve integrated our Chinese partnerships with MiQ’s technology suite. So you get the reports and insights you need, just like you do everywhere else.
- Global ad serving that allows you to independently measure the delivery and metrics you normally do, removing the need to change your best practices for China.
- Reporting that includes all the data in the format you want it, when you want it. And our Traders send you campaign commentary each week, so you don’t miss a trick.
- Insights consistent with what you’ve grown accustomed to, providing you the data points and trends today to fuel better strategy and planning for tomorrow.
The Chinese audience is closer than you think
How global brands can connect with one of the largest markets in the world, from anywhere in the world.
In this eBook you’ll learn:
- The size of the unprecedented China opportunity
- How programmatic can be used to reach the digitally savvy, mobile-first Chinese audience
- Obstacles preventing global brands from scaling programmatic in China
- A fresh & innovative approach to reaching consumers in China programmatically
In this eBook you’ll learn:
- What motivates the Chinese consumer – be it an online shopper, traveler or entertainment viewer
- How Chinese consumer behavior has evolved, and what you need to know to reach them
- How to reach the new Chinese consumer, to turn insights into action with your programmatic investment in China
Top tips for programmatic success in China
If you're starting a programmatic campaign in China for the first time, or just looking for tips on how to make the most of it, here are some top tips to help you succeed.
Learn more about programmatic in China
Want to learn more about programmatic in China, the digital ecosystem or the opportunity China presents? Schedule an MiQ Unlocked session with one of our China experts.
