Chinese consumers are fast becoming global trend setters. Do you know what motivates online shoppers, travelers and entertainment viewers in China? We break it all down and show you how to reach the new Chinese consumer from anywhere in the world.

Read the ebook to learn:

• What motivates the Chinese consumer – be it an online shopper, traveler or entertainment viewer
• How Chinese consumer behavior has evolved, and what you need to know to reach them
• How to reach the new Chinese consumer, to turn insights into action with your programmatic investment in China