
Research and insights
The latest insights and trends for marketers and advertisers who want to get up to speed with what’s going on in our industry.


Performance, re-programmed for people
Part 1: Sustainability
Preparing for the future is out, shaping it is in. And that’s what this ebook series is all about. We’ll help you shape the future of your brand by reprogramming performance for people.
In this first ebook of the series, we look at Sustainable Advertising. Programmatic allows us to connect the right audience with the right message, at the right time, but with every action, a few grams of carbon dioxide are emitted from the energy needed to run devices, connect data, and power servers. In this short ebook, you’ll learn:
- What makes media sustainable
- Terms you need to know about the sustainable ad world
- What’s measured, benchmarks, Green Scores, and more
- How to improve sustainability now


Can your YouTube spend work harder?

Channelizing the power of CTV

How holiday shopping will be different in 2022

Unboxing the global retail consumer

The political media remix: how digital can make political TV buys smarter

Identity: Goodbye cookies, hello future

Programmatic Trends for 2022

The Chinese audience is closer than you think

TV is more than TV

The unlocked world?

The pandemic effect

Identity: Now, next, later

Identity: What activation looks like in a world without cookies

How CPG consumers have changed

Scalable personalization Optimisation and measurement strategies for CPG campaigns

Future-proofing CPG marketing

TV is more than TV

A year of lockdowns

TV is more than TV

TV is more than TV

The Chinese audience is closer than you think

Identity: Crisis? What crisis?

2021 Olympics

The programmatic promise

The shifting political TV landscape

Dissecting cannabis consumers and behaviours in British Columbia (B.C.)

The future, but faster

How Americans buy cars

Modernizing Measurement

Programmatic and the cord

Using programmatic for branding

Bridging the gap between TV and digital

Understanding marketing intelligence

2019 Holiday Shopping

The Future of Cannabis Marketing in Canada Study

Back to School 2019
Level up on industry wisdom
Book an MiQ Unlocked session and have our experts come to your office to bring you up to speed on the latest trends in our industry.
