Research and insights
The latest insights and trends for marketers and advertisers who want to get up to speed with what’s going on in our industry.
Sustainability Ebook
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Performance, re-programmed for people
Part 1: Sustainability
Preparing for the future is out, shaping it is in. And that’s what this ebook series is all about. We’ll help you shape the future of your brand by reprogramming performance for people.
In this first ebook of the series, we look at Sustainable Advertising. Programmatic allows us to connect the right audience with the right message, at the right time, but with every action, a few grams of carbon dioxide are emitted from the energy needed to run devices, connect data, and power servers. In this short ebook, you’ll learn:
- What makes media sustainable
- Terms you need to know about the sustainable ad world
- What’s measured, benchmarks, Green Scores, and more
- How to improve sustainability now
The future is AVOD and FAST
How TV viewing habits are changing and why marketers should include ad-supported platforms in their TV strategy
Channelizing the power of Connected TV
Unlocking value from CTV advertising in India
The future is Advanced TV
Understanding and leveraging the power of Advanced TV in 2023.
Performance, re-programmed for people
Part 1: Sustainability
Agents of Change
Shaping the future of Advanced TV advertising.
Can your YouTube spend work harder?
Maximising your YouTube campaign ROI with smarter data strategies.
Channelizing the power of CTV
Insights from India’s first brand lift study on Connected TV
How holiday shopping will be different in 2022
Light up your holiday shopping marketing strategy
Unboxing the global retail consumer
Reach the right audience, the right way
The political media remix: how digital can make political TV buys smarter
Identity: Goodbye cookies, hello future
Crisis, what crisis? How will programmatic audience planning change?
Programmatic Trends for 2022
The state of programmatic advertising now and the trends that define the future
The Chinese audience is closer than you think
Get to know the new Chinese consumer
TV is more than TV
Is connected TV disconnecting?
The unlocked world?
The future of travel in the post-pandemic world
The pandemic effect
What holiday shopping will look like in 2021
Identity: Now, next, later
The end of cookies is a little further away than we thought. But, make no mistake: the end is still nigh.
Identity: What activation looks like in a world without cookies
How CPG consumers have changed
Scalable personalization Optimisation and measurement strategies for CPG campaigns
Future-proofing CPG marketing
TV is more than TV
Don't believe everything you see on TV
A year of lockdowns
TV is more than TV
The multi-screen, multi-platform, multi-device opportunity.
TV is more than TV
Getting the most out of YouTube.
The Chinese audience is closer than you think
How global brands can connect with one of the largest markets in the world, from anywhere in the world.
Identity: Crisis? What crisis?
What marketers need to know about the changing world of identity
2021 Olympics
What marketers need to know
The programmatic promise
Omnichannel: building for a future state of advertising
The shifting political TV landscape
How the TV political landscape has shifted as a result of COVID-19
Dissecting cannabis consumers and behaviours in British Columbia (B.C.)
Insights and trends for BC cannabis marketers
The future, but faster
How Americans buy cars
What US auto marketers need to know to optimize their campaigns
Modernizing Measurement
How marketers can prove ROI for their campaigns with incrementality
Programmatic and the cord
How to reach cord cutters, cord trimmers and cord nevers with programmatic
Using programmatic for branding
How brand marketers can use programmatic to drive high-level awareness
Bridging the gap between TV and digital
Understanding marketing intelligence
How to convert data into meaningful, business-critical action
2019 Holiday Shopping
What marketers need to know about the pre-Christmas shopping trends
The Future of Cannabis Marketing in Canada Study
The insights and trends cannabis marketers need to know to get ahead in this new market
Back to School 2019
Global trends for shopping as kids go back to school
MiQ Unlocked
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