Channelizing the power of CTV

India is one of the fastest growing advertising markets in the world with a large young population, surging video consumption, diverse vernacular content and low cost of data. 

Connected TV presents a huge opportunity for brands to reach cord cutters, engage and influence audiences across streaming platforms and calibrate their campaigns to drive better brand performance. We partnered with Havas and Samsung Ads to measure the brand impact of our CTV campaign via a brand lift study.

Download this study to to find out: 

• The Connected TV opportunity for advertisers in India
• How we helped a global homeware brand boost performance with our unified CTV and OTT approach 
• The methodology, design and results of our brand lift study
• Impact of our CTV campaign on key brand metrics