The TV ecosystem is more fragmented than ever. With over 67% of UK households already owning a smart TV and an ever-increasing number of TV content choices available to both consumers and advertisers, the message is clear: TV is not dying, it’s changing.

We’ve put together this ebook to help brands and advertisers understand the power of Advanced TV in 2023 and beyond. Here’s a quick look at what’s inside:

• Partnering with the best supply partners in the space
• TV intelligence: who’s watching what and how do you use that data?
• SVOD, AVOD, BVOD: unifying the fragmented online market space
• Complementing TV through authenticated BARB measurement