MiQ Canada names Nicole Simpson SVP, account management, as programmatic advertising grows

Veteran Media Leader to Spearhead Client-Centric Solutions at MiQ Canada

TORONTO – September 3, 2025 – Global programmatic media partner MiQ today announced the appointment of Nicole Simpson as SVP, Account Management for MiQ Canada.

With over 20 years of agency leadership experience, Simpson will focus on optimizing the structure of the Canadian account management team to better support client objectives, identifying new opportunities for business growth in alignment with client priorities, and enhancing cross-segment collaboration to deliver greater strategic value to MiQ’s most important partnerships.

“We are thrilled to welcome Nicole to the Canadian senior leadership team,” says Joe Peters, CEO, MiQ Canada. “Our business is experiencing exponential growth as we welcome new agency and brand clients across markets and verticals, and following the recent launch of our AI-powered advertising platform, MiQ Sigma, Nicole’s addition will support our mission to be the top managed service programmatic partner for Canadian agencies and brands.”

Simpson joins MiQ after a significant tenure at holding group lPG, where she led a number of digital teams covering Search, Social and Programmatic services. Most recently, Nicole headed up the team at Kinesso catering to IPG’s largest agency, UM.

“I am excited to be joining MiQ Canada at such a dynamic time in the industry,” added Nicole Simpson, SVP, Account Management, MiQ Canada. “MiQ has a reputation for being at the forefront of industry shifts, and I look forward to working with the account management team to ensure our clients have the confidence to innovate with us.

Simpson’s appointment follows the recent addition of Sandra Bonnick from GroupM to MiQ Canada’s senior leadership team as Chief of Staff.

About MiQ

We’re not your average programmatic media partner. Since 2010, we’ve been on a journey to make advertising better, and help brands and agencies achieve their best outcomes. That’s why we created MiQ Sigma, our AI-powered advertising technology that connects the ecosystem together, revealing what audiences everywhere are watching, browsing and buying. Enabled by these insights, our traders make custom, unbiased decisions that deliver faster, smarter and more effective results. With MiQ, programmatic always goes beyond expectations.