MiQ officially launches in Ireland with appointment of Sales Director

DUBLIN — April 17, 2024 — MiQ, a global leader in programmatic media, announces the appointment of Niall Murtagh as Sales Director for Ireland, officially launching the company into the market. Murtagh brings over 15 years of local market experience across the digital media landscape from his time at Electric Media and Packed House. He has represented notable international companies including Microsoft and Yahoo and prominent publishers such as the Irish Times and Entertainment.ie - monetising their Irish audiences. Murtagh’s extensive experience has also garnered valuable insights on the particular needs of Irish brands.

As Sales Director, Murtagh’s role will focus on market expansion in Ireland, fostering strong relationships with both brands and agencies across the country. MiQ will be powering their solutions using geo-contextual data specific to the Irish market, mirroring the product roadmap in existing locations. MiQ’s Advanced TV and Cookieless solutions will be the immediate focuses in Ireland.​​

"I am full of optimism and excitement for the weeks and months ahead, showcasing how marketers can capitalise on the advantages MiQ uniquely offers in the programmatic space,” said Murtagh. “In an increasingly fragmented TV and digital marketplace, MiQ’s ‘better connected marketing’ solution harnesses the best of what programmatic can offer. It delivers on real marketing and business outcomes - an opportunity I am eager to bring to Ireland.”

“We are incredibly excited to have Niall join us as Sales Director of Ireland,” said Rob Linton, Commercial Director, MiQ. “Our team has serviced the Irish market since MiQ’s inception, but now with a dedicated commercial leader, we can work to foster closer relationships and provide incremental value to brands and agencies in the market."

Alfie Atkinson, MiQ UK and Canada CEO, also added: “Launching in Ireland represents a fantastic opportunity for MiQ, as well as local agencies and marketers. It is a testament to our ongoing commitment to bring the Irish market into the MiQ community and our dedication to growing our international footprint.”

Murtagh officially assumed his role on 26th of March. His immediate plans include orchestrating market presence initiatives and forming strategic alliances with the unique needs of the Irish market.

For further information, please contact niall.murtagh@miqdigital.com