Tune in to winning
TV insights

Viewership is evolving, consumption is changing and TV is adapting. So the question isn’t whether marketers should adopt Advanced TV strategies, it’s ‘how?’.

Ready to get ahead?

In our new global ‘Winning TV insights’ report, we analyse feedback from over 7500 consumers and 1400 brand and agency decision-makers. Connecting this to insights from the most connected, global data set, you’ll learn how to win the latest season of TV.

You’ll get a high-definition view of:

  • 10 global TV trends.
  • Consumer behaviors, habits and preferences.
  • Advertiser attitudes and spending forecasts.
  • 5 ways to win at Advanced TV.
For localized insights, please explore:

Winning insights for the UK

Winning insights for Canada

Winning insights for Australia

Advanced TV

There have never been more ways to reach your best audience. TV is now more than just TV, meaning that you can use data to extend your reach, understand your audiences and drive results like never before. We have the world’s most powerful TV intelligence, so you can achieve winning outcomes from your campaigns with maximum efficiency.