Explore our blog for latest insights

News, views and smart thinking for marketers who want to know how programmatic advertising is changing and how it can be done better.

Feb 132026

DATA DISCOVERIES

Super Bowl LX: The year the Super Bowl went streaming-first

What that means for reach, measurement, and the new economics of event advertising...

Super Bowl LX: The year the Super Bowl went streaming-firstread more
Feb 112026

INDUSTRY WISDOM

Build your confidence by bringing human know-how together with AI

Build your confidence by bringing human know-how together with AIread more
Jan 272026

INDUSTRY WISDOM

Overcoming data fragmentation with AI

Overcoming data fragmentation with AIread more
Jan 152026

INDUSTRY WISDOM

Performance in AI

Performance in AIread more
Jan 62026

INDUSTRY WISDOM

AI integration in marketing: measuring campaign confidence

AI integration in marketing: measuring campaign confidenceread more
Dec 112025

INDUSTRY WISDOM

5 ways marketers can build AI confidence in 2026

5 ways marketers can build AI confidence in 2026read more
Dec 52025

INDUSTRY WISDOM

Are you wasting your RMN spend? A Q4 playbook for driving incremental value

Are you wasting your RMN spend? A Q4 playbook for driving incremental valueread more
Dec 32025

LIFE AT MiQ

Inclusion that nurtures: revealing what shapes a nurturing employee resource group

Inclusion that nurtures: revealing what shapes a nurturing employee resource groupread more
Dec 32025

LIFE AT MiQ

Inclusion that nurtures: meet Ability iQ

Inclusion that nurtures: meet Ability iQread more
Tech Blog

We’re talking tech

Get the inside scoop on what topics our people are passionate about in the programmatic industry. You can learn what skills, technologies and processes we use at MiQ that go into delivering high performance programmatic campaigns.

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Programmatic advertising 101: the process, tech and people

Sakthi, director of architecture at MiQ, goes back to basics for this complete introduction to programmatic advertising where he explains the who, what and why.

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Inclusive targeting in programmatic advertising

With companies focusing on diversity, equality and inclusion, Allan from MiQ's data science team reveals how and why advertising should form part of DE&I strategies.

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Case study: MiQ Builds Cookieless Identity Graph Solution on AWS

AWS is key to MiQ's Identity Spine. Learn how it enables us to process data efficiently for our cookieless solutions in this case study, written in partnership with AWS.

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