Tech Blog

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Get the inside scoop on what topics our people are passionate about in the programmatic industry. You can learn what skills, technologies and processes we use at MiQ that go into delivering high performance programmatic campaigns.

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Programmatic advertising 101: the process, tech and people

Sakthi, director of architecture at MiQ, goes back to basics for this complete introduction to programmatic advertising where he explains the who, what and why.

Inclusive targeting in programmatic advertising

With companies focusing on diversity, equality and inclusion, Allan from MiQ's data science team reveals how and why advertising should form part of DE&I strategies.

Case study: MiQ Builds Cookieless Identity Graph Solution on AWS

AWS is key to MiQ's Identity Spine. Learn how it enables us to process data efficiently for our cookieless solutions in this case study, written in partnership with AWS.