How Zee5’s impressions soared to 7.8m in two months with Advanced TV
See how our Advanced TV solution boosted Zee5’s content viewership among Indians in the USA.

BEST

CTV campaign at Agency Reporter Front Bencher Awards 2023

338,000

Unique households reached

SILVER

Best CTV AdTech at Agency Report CTV Asia Awards 2024

Not your average opportunity

Zee5 is a popular subscription video on demand service in India, and they wanted to reach and target non resident Indians (NRI) in the US. They wanted to understand their viewership and TV consumption patterns at the household level, so they got in touch with MiQ.

Not your average solutions

Our Advanced TV solution has the biggest TV viewership dataset in the US, and we used this to purpose build a solution to help Zee5 achieve their goal.

ACR data

We analyzed content consumption patterns of 40m US households to create a pool NRI audience, and get to know the top 10 Indian and US shows their target audience was watching.

Competitor targeting

We targeted viewers watching competitor content and reached over 338,000 underexposed audiences. Zee5 promoted their shows to viewers with a high propensity to watch Indian entertainment content, sports and news shows.

Not your average outcomes

7.8m impressions in 2 months
338,000 unique households reaches
99% VTR
2.8x increase in completed views.

“With MiQ, we effectively negated 7.82m competitor impressions and reached 338k unique households by adding audience targeting layers with reach and frequency management.”