YouTube

The industry’s most advanced YouTube solution, combining the deepest YouTube specialism, AI-powered performance and unified insights to optimize your total TV plan.

The deepest YouTube specialism

Place your YouTube buy in expert hands. We provide end-to-end service across campaign setup, in-flight optimization and reporting. 

With 13 years of trading experience in Google platforms, and unique data connection capabilities, we can help you reach the right people in the right places – and quantify your results.   

Brand suitability
at scale

We’ve partnered with Pixability to ensure that every campaign we run on YouTube is not only brand-safe, but brand-suitable. 

Pixability is the only company Google-certified in brand suitability, contextual targeting and content insights. It means we can go beyond keywords to find the most relevant and performant inventory for your campaign, all while protecting your brand from harmful content. 

“There’s no one-size-fits-all solution for brand suitability. We’ve invested in the data and technology to help you deploy the strategy that fits your brand.”

- Moe Chughtai, Global Head of Advanced TV

Supercharging IKEA’s YouTube campaigns

"We showcased the benefit of combining both digital and linear for a holistic TV strategy – working in tandem to ensure we’re providing the best solution and savings for our client.”

Rob Powell, Account director, dentsu

Total TV Intelligence

See your whole TV investment in one place. We provide the industry’s only complete view of audience, campaign and competitor intelligence across linear TV, streaming and YouTube. With TV Intelligence, you can: 

  • Smooth your frequency and increase reach
  • Find undiscovered audiences by demo, content and market
  • Understand your competitor’s YouTube strategy

Superior data and technology

We get data from our TV and digital partners to power campaign planning, insights, audience targeting and measurement. 

Did you know? Our YouTube Channel Recommender finds the best content for your campaign, using NLP and machine learning to score channel performance, relevance and reach.